Hashtags on Instagram are one of the most critical components to finishing an IG post or Story! Without hashtags, who are you speaking to? Nobody new! Here's why hashtags are so important for a company's Instagram success.
In the literal sense, a hashtag is a strategic word placed after a pound sign. These strategic words, more or less, place a piece of content in a “folder”. A hashtag categorizes your photos, Twitter posts, etc.