For those who haven’t noticed in Denver, digital marketing has completely changed the way businesses advertise to their audience. In fact, 76 percent of people believe “marketing has changed more in the last two years than over the previous fifty.” The progression is undeniable!

Due to the speedy progression in marketing tactics, the best marketing companies Denver are regularly adapting to change while bringing on new clients. A win for everyone!

Digital marketing can do wonders for any business of any industry. When the right strategy is put in place, digital marketing will help increase your brand awareness, maintain your business reputation, and grow your audience. 

As technology continues to innovate, and much more of our daily life relies on digital technology, it’s no mystery why local businesses are flocking to marketing companies Denver in hopes to grow their brand. Our team at Denver Media Group has a very good understanding of how to find an audience, incorporate a voice to them, and take your marketing strategy to the next level!

Audience is brand

When a business has opted-in to a digital marketing plan, one of the most important tasks at hand is determining the audience they serve and ultimately, what they sound like.

The target audience of a business is the backbone of every digital marketing strategy. While saying, “Our audience is everyone!” is endearing and ambitious, it’s unfortunately not going to benefit a business in the way one might hope.

There’s a saying in marketing, “If you’re talking to everybody, you’re not talking to anybody.”

When an audience is too broad, there’s no definitive way to speak to them directly. This makes it especially difficult when determining which platforms are best to carry a marketing strategy. 

With that, it’s not only important to identify who the audience is right now, but to identify who the ideal client is for the future and where they are online. If the language, persona and tone of an audience are not conveyed properly on the best platforms, the message will be lost entirely.

Determining an Audience

We can agree, the best marketing companies Denver obsess over identifying a target audience. Most businesses already have a set audience locked in, however, experts like us can help narrow an audience down even more!

While many tactics are similar, determining the audience for a B2B company is a little different than pinpointing the audience of a B2C company.

Segmenting a B2B audience:

• How big are the companies you work with?

• How big are the companies you hope to work with?

• Where are the companies you work with? Local? Regional? Global?

• Who do the companies serve?

• What do the companies you work with need?

• What companies would benefit from your business?

• What are the core values of the companies you work with?

Segmenting a B2C audience:

• Is your consumer male, female?

• How old is your average consumer?

• Where does your consumer live? Home, apartment, college dorm?

• Is your consumer local or global?

• Is your consumer active, a professional, an entrepreneur?

• What’s your consumer's lifestyle? Do they hike, play video games, like craft beer?

With the thorough assessment of a business, digital marketing professionals are set up for success to market in an industry.

Target audiences are the foundation of any market strategy. Determining who you want to get your brand across to, and which methods are the best ways to do so, is what will set your business apart from the rest.

Now that we’ve brought the local businesses of Denver digital marketing insight for determining an audience, on Wednesday, we’re serving up helpful ways to identify the voice of a brand.