Email marketing. The “old school” marketing platform that keeps coming back for more! Countless studies and research shows that email marketing is one type of marketing that companies are willing to spend money on because it produces the results they are searching for.  

This is because email marketing can provide a better understanding of ROI, enhance sales opportunities, manage data in one space and so much more. 

How does our email marketing Denver experts use Monstrous.Email with these goals in mind? 

An integrated CRM system! 

First things first, what the heck is a CRM system and integration? CRM is also known as; Customer relationship management and is a technology that allows for all your networks to speak to one another. This provides companies with the ability to streamline their systems from email marketing to tracking goals and conversions. 

As SalesForce states, “If your business is going to last, you know that you need a strategy for the future. You have targets for sales, business objectives and profitability. But getting up-to-date, reliable information on your progress can be tricky. How do you translate the many streams of data coming in from sales, customer service, marketing and social media monitoring into useful business information?”

With most email marketing platforms on the market, there is an additional fee to have your CRM speak to other systems in your business. A company will pay for email marketing platforms but are unable to have this system speak with others without paying an additional fee or needing an upgrade. 

How are you speaking with current consumers and customers? A CRM does exactly what it tells you to do, send out marketing emails, company updates and automate these interactions to occur at X time each month or week. 

The importance of segmentation

This is the beauty of email marketing. A company can send personalized, specific emails to clients dependent upon their products or services that they have purchased. Segmentation is the division of email subscribers into smaller more niche subscribers based on a number of elements from services to location. It all depends on the email being sent to each list. 

Let’s use an example to better explain this segmentation: 

At Denver Media Group, our email marketing Denver experts understand that clients who are only purchasing and using our website services are not interested in our monthly digital marketing emails. 

Our email marketing Denver experts segments our emails based on the services that clients are currently using. A website design and development client can get weekly or monthly emails discussing updates on our EE websites, FAQs, industry updates and etc! 

For digital marketing, our team can send out FAQs, reading reports, industry news and etc. to our clients to keep them in the loop and up-to-date. From there, a drip campaign can be created to ensure that clients are being reminded about these important email campaigns that are being sent out. 

There can also be a list created inside each of these segmentations. A client who has all digital marketing services can receive all emails, but a client who only has social media marketing will be added to another list. This way, it ensures that all emails being sent are correct and informational based on the services that each client is paying for. 

Who opened your email

This is where our email marketing Denver service is different than others on the market. Our platform provides client’s with the ability to see who opened their email, how many times, their location, who they forward it to and the exact thing they say. 

Yup, big brother is watching you, but it is Monster eyes. Our platforms allows you to monitor the following: 

• Who opened the email

• Geographics

• Demographics

• How many times they opened the email

• Who they forward the email to 

• Messages sent with email

Yes, a company can see that Moe from Boulder, Colorado sent the email to Greg who is a direct competitor. 

All of this and even more can be created inside of our Monstrous.Email platform. Give it a spin and let us know if this is something you company would be interested in.