Four marketing tips for natural stone distributors
Bring your marketing strategies out of the quarry and on the Internet with these online marketing for stone distributors tips!
Brand awareness is one of the biggest foundations of a marketing strategy. This is because, without brand awareness, consumers do not know who your company is or the products/ services that you provide.
This shows the metrics of the level of recognition of your brand from consumers. It is how you build new customers, set yourself in the industry, and be part of the conversation of consumers being a “Whole Foods person” or “Trader Joe’s person.”
It helps to create the solid foundation that is needed for customers to trust your brand. Without fostering a relationship, establishing authority, and being trustworthy, it can be difficult to sell your products.
How do you start to create brand awareness on different platforms? A great start with this is to implement a strong SEO strategy that includes on-page and off-page strategies.
Search Engine Optimization is the technical term for SEO, and this means implementing marketing strategies that improve the organic ranking in search engines, especially Google.
Ranking in search engines helps to provide companies with local and national visibility in the marketplace while at the same time asserting themselves as the industry leader. For those who are searching to sell their products on their site through search engines, this is even more important to implement.
These are the top 10 factors that Google is searching for out of your website to help you to rank over time.
Social media marketing
There are still businesses out there who don’t have a Facebook page in this digital world that is a major marketing fumble. To be exact, 50 percent of small businesses still do not use social media marketing.
The average social media user has eight different social media accounts that they rotate through on their smartphones. Social media marketing is great for companies because it reaches social users right on their phones.
From the beginning stages of brand awareness to the continuous relationship management with your target audience, social provides the ability to drive traffic from a qualified target audience.
Where else can you target your audience to bring in quick lead generation?
The process of using Google Ads is known as Search Engine Marketing (SEM) in the SEO industry. The biggest difference between SEO and SEM is that SEM is using advertising on search engines to bring in consumers.
The biggest notion to remember is that once the advertisement is over, that is it. It doesn’t help to increase the website’s ranking in Google. Our experts suggest that companies who are searching for Google Ad management should implement SEO to build a longer-term marketing strategy.
The most commonly known platform for this is Google Ads. Google Ads helps to increase brand awareness during the campaign, increases lead generation, reaches more consumers, and provides the ability to compete with larger companies in the industry, all with the ability to use remarketing!
Online marketing for stone distributors doesn’t have to be difficult with the right agency in place! To help provide the best digital strategies for your natural stone distribution company, contact the leading marketing experts in Mile High City!