Building the dream website for your business is only the beginning. You also need a plan for how you are going to put it to good use to help you reach your company’s goals. The first step is setting goals, but just not any goals, setting SMART goals. Our Denver digital marketing consultant team has created this informative guide on how you can set website goals. 

How to set website goals

It’s best to start by listing your general business goals. Then take time to figure out how your website will help you achieve those goals. Some examples of business goals are:

• Increase your revenue

• Maximize profitability 

• Showcase your products or services

Once you know what your business goals are, then you want them to translate into SMART goals. These kinds of goals create parameters as they pertain to your goal and ensure that your objectives are attainable within a certain time frame. Our Denver digital marketing consultant team believes that setting a SMART goal eliminates generalities and guesswork. 

SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound.

• Specific: Be as specific as possible. 

• Measurable: Tracking progress is a lot simpler when goals are easily measurable. 

• Achievable: Double-check to make sure your goals are realistic.

• Relevant: Ask yourself if the goal makes sense when it comes to reaching your overall company goals.

• Time-bound: Make sure your team can accomplish these goals within a set time frame.

Common website goals

Increase website traffic

One of the most common website goals that companies set is increasing website traffic. If you want to increase website traffic, consider using SEO, search engine optimization, or SEM, search engine marketing. Both of these strategies can help you reach your target audience and drive them to your website. 

Get more email subscribers

Email marketing is a powerful tool for any business. If one of your business goals is to increase your email subscribers and revenue, then set a goal of getting more email subscribers. You can use your website to help you gain new subscribers. Add a pop that gives users something in return for giving you their email. You can offer coupons, exclusive information and resources.

Reduce bounce rate

Bounce rate is when a visitor views one page of your website and then moves on to another site without proceeding any further. Having a low bounce rate indicates that people are staying longer on your site and taking action. Businesses can reduce bounce rates by ensuring loading speed is optimal and your site is responsive to all devices. 

Focus on conversion rate optimization

Conversion rate provides insight into how actionable your content is and how effectively it leads to taking action. Business owners can find their site’s conversion rate by dividing the number of conversions by the number of visitors. The action users take can be anything from signing up for email marketing correspondence to submitting contact information. 

Let our Denver digital marketing consultant team set website goals!

At Denver Media Group, our team can not only help you design the dream website for your business but also set specific goals that will help with your overall business goals. Let’s work together to make website goals that will complement your business and gain success.