SEO for niche businesses: Increase your visibility even in hyper-focused markets
Niche marketing, especially in a competitive niche market, can be difficult.Niche businesses shouldn’t exclude SEO in their overall marketing strategy. While it might seem as if it is pointless to implement SEO, in a small industry, it is even more critical.
The biggest notion that niche businesses need to understand is that their marketing strategies are different from medium to large companies. The process is smaller, more streamlined, and concentrated on a smaller target audience.
What makes you unique? Who is your target audience? What problems do you solve? How are you different from your competition?
SEO allows a niche business to sell its products or services to those who are searching for those exact products and services.
In order to do this on the Internet, you need SEO and without SEO, you are giving the few competitors you have the advantage!
Keyword research is imperative
Our Denver SEO firm will tell all companies and small to medium businesses that keyword research is one of the most important elements of the SEO process. This is because the search terms that are researched and implemented into the SEO process and marketing campaign are what the company is known for.
In the SEO industry, an SEO specialist would target lower volume keywords that narrow down to the industry and its vertical. Whether the niche business uses SEO and PPC ads, all of the keywords would be low volume.
Ahrefs research shows that 10,000+ keywords a month have three or more words, and five plus words within a search phrase has the highest search volume. The higher the search volume the higher the niche business’ visibility is in SERP.
Where can you start the process of finding long-tail keywords that would work for your business? A simple Google search is the best place to start. What populates when you search for your products or services?
Backlinking, also known as link building, is the process of building links that refer back to other high domain websites and high domain websites link to your website.
Essentially, a company wants hundreds, thousands and even millions of high quality and credible links that refer back to your website. This is another way of showing Google you are credible and helps to keep your website in SERP.
In a niche industry, this can be a bit more difficult because it isn’t enough to have 10K links. The links you are referring to and those referring back to your website need to be relevant links
Relevancy will always out win quantity, and Google will favor those other sites in your industry if this practice is noticed.
In SEO, while increasing your lead generation and website traffic is the main objective, a niche business needs to have quality content that presents itself as the industry leaders. Whether the content is a long-form blog, case studies, how-to guides or other forms of content, it should be relevant, optimized and engaging.
Our Denver SEO firm always tells clients that are just launching or relaunching their website that the first rule is to get branding started. In niche SEO, this is even more imperative because of the small market and competition.
A consumer needs to see a brand seven to 15 times before they start to trust the brand, and this can be multiple touchpoints from SEO to email marketing, but it is important to make the best, first impression possible.
If consumers have no idea you exist, are credible or solve their problems, how are you going to get sales and more lead generation? You won’t.
Position yourself as the best in your industry! The great news is that if your niche business sells and markets the right products, it doesn’t matter about the size, what matters is the strategy!
For help with niche SEO or any of our other digital services, contact us today!
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