The 4 Rules To Increase Mobile Engagement
2018 April 11
In any business marketing, the customer is and always will be the primary focus of attention. Customer engagement is what decides the rise and fall of any business.
For instance, the case of a newly launched app. There is bound to be a lot of excitement about the app during its initial launch phase, but ultimately, if the app is not in constant use, it fades away in no time. In these cases, the customer usually lost interest in the app after the initial hype.
The lesson to be learned here is that for any app to thrive, customer engagement is a must. Reports say that nearly 77 percent of all adult Americans now own a smartphone. This means that mobile engagement should be on the list of priorities for any website. The better the mobile engagement, the higher the rate of conversions.
Here are four rules to increasing mobile engagement:
Increase customer engagement with deep linking.
Deep linking is a technique in which the links, ads, and invites are contained within the app. These links are helpful in retaining customers and keeping them engaged.
Deep linking works for the benefit of the user and enhances their experience.
Do not ignore the importance of updates.
With technology constantly changing and improving, updates play a very important role in increasing mobile engagement. If you want your app to be used often and for as long as possible, you cannot afford to let the app remain unchanged. Update your app whenever possible. Add new features and segments to keep up with the latest trends.
The better and more efficiently your app is designed, the more likely a customer is to become engaged. Always make sure that the app loads in a timely manner and is being updated regularly.
Understand when to push content.
Understanding your customer’s persona is a very important factor when it comes to creating content. It is equally important when trying to decide the ideal time to push your content.
For instance, most people check their email or other messages as soon as they wake up. This would be a good time to promote personal content. When it comes to promoting business content, it is best to push it during business hours on weekdays when customers are in the correct frame of mind.
It is important to pay close attention to what the customer wants, how they want it, and then push the content accordingly.
Check to make sure your app is fast enough.
App speed is an important factor that determines customer engagement. Responsiveness and speed are two factors that play a crucial role in enhancing customer experience. when your app is not fast enough, the customer loses interest in your product before they have had a chance to even experience your technology.
Speed and responsiveness are the basic expectations from customers wanting nothing less than perfection when it comes to user experience. So focus on the speed of your app.
Is it loading fast enough? Is it responsive? Can it sustain customers for long enough and keep them coming back? These are the questions you need to be asking when looking at the app from your customer’s perspective.
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Posted In: Mobile Applications