You need a well-oiled machine to get to your destination. The same goes for marketing. Your company’s marketing needs a well-oiled machine to help raise awareness, engagement and generate sales. 

Completing a marketing plan can be a little overwhelming for small businesses or small marketing teams. However, learning how to automate your company’s marketing can help you increase your team’s productivity and reduce money being spent on unnecessary tasks. 

If you are looking for a more efficient way to streamline and automate your marketing, check out these helpful tips from the digital marketing agency Denver team. 

Ways to automate your company’s marketing

Develop a marketing strategy

The first step to automating your company’s marketing is by building a marketing strategy. You want to create marketing goals that align to your business goals. They should be specific, measurable, attainable, realistic and time-bound - also known as SMART. Setting these kinds of goals will help you identify which metrics and KPIs you should be tracking. 

Create a content calendar

To attract more customers, it is important to produce compelling content. Valuable posts on social media or blogs can engage your audience. Consider creating a content calendar to help you plan out this compelling content. This schedule will help you plan when and where to post upcoming content. Additionally, it will enable you to automate your marketing efforts. By preparing ahead of time, you can get your content approved and scheduled to publish, preventing your team from falling behind.

Segment your email subscribers

When automating your company's marketing, it is crucial to avoid having your emails end up in spam. This can happen if you send irrelevant emails to your customers. It is important to understand your target audience and their customer journey to avoid this. You should segment your emails based on the different stages of the customer journey. For example, avoid sending welcome emails to loyal customers. To achieve this, consider using marketing automation services.

Automate posts but don’t look like a robot

If you want your marketing to be more effective, it is important to avoid making your company appear robotic. This is why it’s important to follow the best social media practices when creating and posting content. Merely posting on social media without interacting with customers is not advisable. It is recommended that you allocate time to respond to your audience's direct messages and comments. 

Hire a digital marketing agency to streamline your marketing!

At Denver Media Group, we can handle PPC, SEO, email marketing, social media and search marketing for your business. We take the guesswork out of the mix and provide marketing automation strategies that are customized especially for your business! Don’t hesitate to contact us and learn more about our marketing automation services.