Digital Marketing for Colorado Agriculture
2019 March 25
As an all-encompassing digital marketing agency, Denver Media Group takes great pride in providing marketing services to industries of all kinds. The greatest part of digital marketing is how flexible it can be; not just in platforms used, but in strategy and budget. No matter your business, no matter your marketing dollars, our company can find an impactful strategy that works for you.
Digital marketing is a tactic used to promote a business, product, or service online. Digital marketing includes your businesses website, content, search engine optimization, social media, and email marketing.
Digital marketing in Colorado agriculture
Digital marketing in Colorado isn’t just for Denver’s growing tech industry and millennial startups. Colorado is booming with advanced manufacturing, energy and natural resources, transportation, food, and agriculture. For digital marketing, Colorado means opportunity, especially in agriculture!
Beef cattle is Colorado’s largest agricultural asset with over 15,000 active producers and over three million head of cattle. Ranchers across the state work tirelessly to provide the United States with a superior product.
So how does digital marketing come in?
Digital marketing is the perfect way for the agricultural industry to share product updates with buyers, offer expertise to peers, and give an inside look to their business.
Content marketing for agriculture
Content marketing is an educational form of digital marketing Colorado agricultural businesses need to take advantage of!
Why do businesses need to share educational material through content? To build brand loyalty. By showing your expertise, even in cattle ranching, you’re showing the organizations you sell to that you’re business is reputable, trustworthy, and a leader in the industry.
With over 15,000 active cattle producers in Colorado, there’s no shame in sharing your expertise to get ahead of the competition.
Email marketing in agriculture
Email marketing is one of the most effective tools in digital marketing. Email is not dead, especially in the ag business!
Eighty-seven percent of farmers owned a smartphone by 2016 and it’s safe to say that number has increased in recent years. Additionally, ninety percent of business executives use a smartphone and review over 150 emails per day.
Not taking advantage of email marketing would be a silly mistake! Email marketing puts your content and information directly into the hands that want it. When it comes to hiring a digital marketing agency, Denver and surrounding area ag businesses need email marketing, so be sure to ask for it!
Social media in agriculture
Every industry can benefit from using social media. Even the beef and agricultural industry. Social media provides an outlet to share instant updates about your business, the people behind it, and the industry you work in.
Every industry should showcase the human side of what they do. Social media provides a platform where your business can be relatable, share it’s hard work, and promote the products you provide.
Not only is social media a fantastic way to share about your industry, it’s an incredible source of social listening. By having access to social media strategy through a digital marketing agency, Denver and Colorado ag businesses can observe what others are saying, and create content around it.
Digital marketing is a beneficial tactic for a vast array of industries. Some of the most seasoned and historical industries, like agriculture, are finding success through email marketing, social media, and content!
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Posted In: Social Media and Digital Marketing