All industries can benefit from a digital marketing strategy. One of those is the agricultural sector, especially in Colorado. There are about 38,800 farms and ranches on 31.8 million acres that help produce commodities for both the state and the nation. 

Although this industry is always in demand, agricultural companies still need a great marketing strategy to increase their brand awareness and generate sales. That is where digital marketing can help. Our digital marketing agency Denver team created this guide to help you understand why digital marketing plays a crucial role in the agricultural industry.

How can digital marketing benefit the agriculture industry?

If the agricultural industry practically sells itself, why does it need digital marketing? There are a lot of benefits that come from adding digital marketing to your existing marketing strategy. A few of the top reasons include: it helps better measure results, it increases sales and it gives a high return on investment (ROI). 

Tracks measurements 

One of the benefits of using digital marketing is that it can make tracking easier. There are a ton of tools available online that can help you track your results. You can get an accurate number of people who responded to your ads or posts. 

Increases revenue and sales

The other benefit is it can help increase your revenue and sales. Unlike traditional marketing, digital marketing allows you to target a specific audience. This ensures you are not wasting time or money with people who are not interested in your products or services. 

Drives higher ROI

Luckily, because you can track your digital marketing campaigns, you can make better-informed decisions. You can see what strategy is working and which one is not. This will help you stop wasting money and time on strategies that are not driving revenue for your business. 

Digital marketing strategies for the agriculture industry

Not sure which digital marketing strategy to use for your business? Check out these strategies that digital marketing agency Denver experts think agriculture companies should be using. 

Email marketing

There is no doubt that email marketing is powerful. You can earn $44 for every $1 spent on an email marketing strategy. Using email marketing for your company can build relationships, generate leads and help you become an industry leader. You can send out promotional emails or newsletters to keep your customers informed about the recent changes in your industry and business. 

Social media marketing

The great thing about social media marketing is that it can help you reach new customers, build existing relationships and generate leads. Posting regularly on social media and interacting with customers and other brands can help grow your audience. Engaging with an online community can help grow your current and potential customers. Some things you can do on social media as an agricultural company are posting regularly, engaging with customers and sharing testimonials. 

SEO

The first place that people go to when searching online is a search engine. A report found that 93% of all web traffic is via a search engine. That means that your company should be showing up in these searches. If your website is not ranking on SERPs, then you need to start using SEO. This digital marketing strategy improves your website’s ranking on SERPs. 

Hire the best digital marketing agency Denver company!

No matter which industry you are in, our team can help! Let our team create a streamlined digital marketing strategy that will help you grow your brand awareness and generate more qualified leads. Contact us today to learn about digital marketing services!