The start of a new year means a lot of preparation for marketers and business owners. One task that should not be skipped is your website. Taking time at the beginning of the year to refresh or update your website will ensure that it is working at its optimal force. 

Your website is often the first point of contact for potential customers, so it's essential to ensure it's up-to-date, visually appealing and user-friendly. A report found that 38.5% of users will judge a company based on how it looks. 

To ensure your website makes a great first impression, our web development agency Denver team has prepared a comprehensive checklist of tasks and updates to consider. Let's dive in! 

Website refresh checklist for 2024

Mobile optimization

It is imperative for websites to be optimized for mobile devices by 2024. This is because 57.8% of Internet traffic comes from mobile devices. If your website is not functional on mobile devices, people will likely leave it. To ensure a better user experience, your website must be responsive, load quickly on mobile devices and be easy to use on smartphones and tablets.

Design refresh

When was the last time you updated the design of your website? If it has been more than three years, it is time to contact a web development agency Denver expert! Consider giving your website a design facelift. Update visuals, fonts and color schemes to align with current design trends and your brand's evolving identity.

Content audit

As you are going down your checklist, you want to make sure your website’s content is updated. The last thing you want is to have outdated content on your website that confuses anyone who clicks on it. Remove outdated information, refresh product/service descriptions and add new, relevant content to engage your audience.  

SEO optimization

A big part of your website’s success is your SEO strategy. Revisit your SEO strategy in the new year. Analyze your latest SEO report to figure out where you can improve your strategy for this year. Our SEO experts suggest that you optimize meta titles and descriptions, improve keyword usage and ensure your website is search engine-friendly to improve rankings.

Security updates

Aside from making your website look good, you also want to keep it safe. A report by DWG found that 50,000 websites are hacked daily, and there is an attack on a website every 39 seconds. As the new year starts, make sure your website has updated security protocols, install SSL certificates if you haven't already and ensure all plugins and software are up-to-date. If you need help doing this, then hire a web development agency Denver team to do it.

Backup and recovery plan

It is better to be prepared than to be sorry. That is why our experts recommend that you make sure your website is backed up to prevent valuable data from being lost. Implement a robust backup and recovery plan to protect your website from data loss or downtime.

Hire the best web development agency Denver!

By following this website refresh checklist for 2024, you can ensure that your online presence remains dynamic, engaging and aligned with your business goals. If you need help preparing your website, then hire a web development agency to handle it for you. Contact us today to get started!