What is a CRM? Why does it effect marketing efforts?
2020 July 22
For any marketing team, manager, director or agency, all marketers have been in a meeting and had the pressure of a boss, client or board wanting to understand the exact monetary value of all the marketing efforts. And while most of the time it is easy peasy to explain this, there are times when nothing but hard dollar signs attached to the campaigns will make them happy.
A company often puts pressure on their marketing team or agency to track every dollar that is being spent, but in the end, the company does not provide solutions to better track this information. This is why a company should implement a CRM system into all of their sales and marketing efforts.
What is a CRM?
A Customer Relationship Management (CRM) system is technology that allows for a company to manage all of their customers and interactions with said customers and potential customers in a single space. The goal of a CRM is to keep all of this information in one space to allow for a company to streamline, automate or improve their goal tracking and lead generation.
While CRM continuously proves to be one of the most effective marketing tools out there to utilize for the entire company, there have been too many meetings with clients who do not have a CRM, giving us access to it because they can’t find the password or simply forget about it. This is a common occurrence in the business world with 26 percent of companies in a range of industries still not utilizing a CRM system.
This is due to the fact that companies are not finding the correct CRMs for their individual needs and because training and having one expert on this system is difficult for a number of companies.
Sure, extremely large companies are able to have a sales team with one to 10 experts who understand the CRM system, but in small businesses, it can be difficult because there is only one person who is their sales team or marketing manager.
At its core, a CRM is all of the activities, strategies and technologies speaking to one another to provide the company with a simple system that integrates with all their marketing strategies, sales and calls.
Why would a company implement a CRM into their marketing?
Ah, the famous ROI question. Now, as a B2B company, we understand that the ROI of a company investing into our services is critical to show to their bosses and board members, but the thing is, without a CRM system in place, our experts can estimate the ROI, but not provide an exact amount. This is where a CRM would solve this problem.
A CRM could track new customers, sales and leads that come in from marketing efforts and campaigns. It would track if clients were following up with the potential sales and clients, and from there, monetary amounts can be attributed to each and every closed sale and lead!
This not only provides a company with the monetary value to each of their marketing strategies, but provides their own company with a better understanding of their customers.
This can show sales teams any new demographics that continue to appear within the system and show the top services that are being sold. From there, the sales team can inform the marketing team and that is what can be promoted through digital marketing strategies provided from media companies in Denver!
It really could all be that easy, but most companies put their CRM off and continuously feel as if they are not reaching their goals.
For those who are searching for help with their marketing campaigns, CRM integration with their technology and websites or any of our other services, contact one of the leading media companies in Denver!
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