Christmas email marketing myths
2019 December 13
Fa la la la la la, la la la la…Deck the halls with Monsters.. Fa la la la la, la la la “Tis the season to send out emails… Fa la la la la, la la la!
The day after Halloween marked the start of the Christmas season, yes everyone does forget about Thanksgiving, but customers are primed for this each and every year. It is estimated that 20 percent of all sales during the holiday season are thanks to emails!
Right now, companies are sending out their email marketing campaigns. They have already checked their lists twice, find out who bounced or not and gonna find those leads!
However, there are always myths out there even in the email marketing world that can hinder a campaign. Stop listening to these myths for a holly, jolly email marketing campaign this year.
There is this common misconception that consumers are already being flooded with emails, and while some might feel this way, consumers receive about six emails a day from brands. Only six. When a company sends out more email marketing campaigns during their busy season, this does not correlate with these emails being ignored. Yes, this time of season everyone is busy with their different holiday traditions and work life, but consumers are only receiving six emails a day and some even less than three!
2. Shorter subject lines are better
It makes sense but our email marketing Denver experts are here to say the research does not directly correlate with this myth. It is estimated that 35 percent of consumers open emails based on the subject line.
What does this chart show us? A research study explains that subject lines with 21-30 characters has one of the highest open rates; however, this shows that 61-70 and even 81-90 show the highest open rates! The issue with longer subject lines is that the more characters there are means it won’t show up on mobile.
One of the biggest myths out there to this day is that email marketing is a dying marketing strategy. We’re here to tell you that our old school method is still killin’ it. Our email marketing Denver experts love to craft the perfect emails for clients.
There are billions of emails sent every day and we are constantly checking our emails, so much in fact, that the average person will check their emails at least 15 times a day. Now, where someone checks their emails is a different story!
Where are people most likely checking their emails? If you guessed on the toilet then you are correct. First of all, think of the germs. Yuck. Second, are we that addicted to our smartphones?
Phrasee conducted a research that shows the various times that consumers check their smartphone from waking up first thing in the morning to using the toilet! These results show that 38 percent of people check their phone on the toilet! Is this part of the two hours of your most productive time of the day? If so, we are concerned.
In a world of oversaturation of marketing campaigns and efforts, companies continue to try to use technology and new methods to get more opens and subscribers. Because of this, adding emojis, offers and first names in the subject line are thought of as helping the campaign.
It makes sense! In a world where personalization is everything, adding “Hey Chelsea, we have a special offer for you” is the perfect email subject line! Right? It is short, has the receivers name and add a cute emoji to spice it up!
While it can help, not all technology still cooperates with emojis or these subject lines! What works for Gmail will not work for Microsoft Outlook oftentimes.
We aren’t saying that emojis do not work when it comes to email marketing, but we aren’t saying that this will guarantee those results one is searching for.
We have bad news.
5. Best time is Tuesday at 10 a.m.
This time and date changes dependent upon the article, but the other time is Thursday at 10 a.m. So Tuesday and Thursday at 10 a.m. are the best for everyone in any industry? The answer is no, not all industries are the same.. It is important to check when consumers are viewing your website on specific days and check old campaigns. If, by some chance, Tuesday at 10 a.m. is the perfect day and time! Great, but if not, then find the best time to send out that email!
6. Keep sending emails to inactive consumers
We are here to say, that the 25,000 subscribers list is more than likely outdated. Stop sending out those email marketing Denver campaigns to consumers who do not want the emails but do not unsubscribe or confirm subscriptions. Purge and find new ways to get more subscribers.
Keep the holiday cheer alive with a well crafted email marketing campaign!
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Posted In: E-Mail Marketing