UPDATED: Christmas email marketing myths
Whether the goal of the email marketing Denver campaign is to bring joy to your clients and customers or to bring in more sales and leads, it is important to not fall victim to these six email marketing myths this Christmas season!
1. Sending more emails turns customers away
The thing is, a consumer subscribed to your email list or newsletter because they are interested in your content, and they want your emails! There is a common misconception that consumers are already being flooded with emails, and while some might feel this way, consumers receive about six emails a day from brands. Only six.
When a company sends out more email marketing campaigns during their busy season, this does not correlate with these emails being ignored.
Yes, this time of the year everyone is busy with their different holiday traditions and work life, but consumers are only receiving six emails a day and some even less than three!
2. Shorter subject lines are better
It makes sense but our email marketing Denver experts are here to say the research does not directly correlate with this myth. It is estimated that 35 percent of consumers open emails based on the subject line.
What does this chart show us? A research study explains that subject lines with 21-30 characters have one of the highest open rates; however, according to this study, 61-70 and even 81-90 show the highest open rates! The issue with longer subject lines is that the more characters there are means it won’t show up on mobile.
3. Email is dying
Email marketing itself is not dead, in all actuality, email marketing is one of the top utilized marketing strategies still to this day! While social media marketing and digital marketing strategies themselves are continuing to grow in popularity, this does not mean email marketing is over.
The statistics for email marketing are shocking to say the least because this type of “old school marketing” is still one that brings the most marketing ROI to the board meetings. It is estimated that for every one dollar spent on email marketing strategies, a company who has a strong email marketing strategy in place can find themselves with a $41 ROI.
In a world of oversaturation of marketing campaigns, companies continue to try to use technology and new methods to get more opens and subscribers. Because of this, adding emojis, offers and first names in the subject line are thought of as helping the campaign.
It makes sense! In a world where personalization is everything, adding “Hey Chelsea, we have a special offer for you” is the perfect email subject line! Right? It is short, has the receiver's name and adds a cute emoji to spice it up!
While it can help, not all technology still cooperates with emojis or these subject lines! What works for Gmail will not always work for Microsoft Outlook.
We aren’t saying that emojis do not work when it comes to email marketing, but we also cannot say that this will guarantee the results one is searching for.
5. Best time to send is Tuesday at 10 a.m.
This time and date for sending out an email blast changes depending upon who you’re asking but the most common times we hear are 10 a.m. on either Tuesday or Thursday. Can this be true for every industry?
Just like social media grids when a client starts, we put the average best time across a range of industries to start getting a better understanding, and once we have a couple months of reporting, we change this. This is because it isn’t the best time that their specific audience is searching for their content and the same can be said for email.
Always check your own analytics to ensure that you are sending all information out at the right times!
6. Keep sending emails to inactive consumers
We are here to say that the 25,000 subscribers list is more than likely outdated. Stop sending out those email marketing Denver campaigns to consumers who do not want the emails but do not unsubscribe or confirm subscriptions. Purge and find new ways to get more subscribers.
It is important to check your analytics for all email marketing campaigns that are being sent out. If you notice a decrease in open rates, or find yourself getting automated messages back regarding that “so and so” is no longer an employee, it is time for a good ‘ole fashion email marketing list cleanup.
Keep the holiday cheer alive with a well crafted email marketing campaign!
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Posted In: E-Mail Marketing