Five ways to increase your Google ranking in 2021
“How can we get more leads from Google?” Implement a strong SEO strategy - it really is what will make the difference. Without the right SEO strategy in place, a company can find itself in the Google shadows for years, and while branded traffic is great, what about new traffic?
Even if your company has implemented any SEO services Denver, it can always be improved upon! These are the top five strategies that can help a company improve its ranking.
1. The proper keyword research
Why is proper keyword research on the very top of this list? Aren’t there other strategies that should be implemented first? Well, there is, but this is one of the best ways to increase your Google ranking this year. This is because SEO research is the backbone of the entire strategy.
It isn’t enough to be ranking for a bunch of keywords that have no relevance to your company, its services or even your marketing efforts. If you are a custom signs company, and you are ranking for personal signage or types of signage that your company does not work on or produce, that isn’t the qualified website traffic and leads that your company is implementing SEO for.
From there, what are other aspects of your SEO strategy that will help your Google ranking? What about a strategy that has been in place since 1998?
Backlinks are the backbone of a strong SEO strategy! Denver Media Group’s Denver Colorado SEO experts always recommend backlinking in some form or another for all clients because they are needed for a successful SEO strategy. A strong backlink that links back to your company’s website can help to increase your qualified website traffic with referral traffic sources.
On the other hand, there are other ways to build and create backlinks to your website and to other websites, but for the most part, that is done behind the scenes through directories on the Internet.
How can you increase backlinks? Do the off-page technical SEO strategies, and on the other hand, make sure that you are an industry leader. With content marketing, share secrets, latest updates, helpful tips and etc. that others find interesting and want to consume with. The more credible the content and website is, the better chance for more backlinks and in return, the better your ranking will be overtime.
3. Loading speeds
Loading speeds on the internet are important due to its competitive nature and consumer’s immediate need for information. Even Walmart noticed that if their website took longer than four seconds to load, its conversion rate went down drastically. Even large, multi-million dollar corporations and companies can find themselves losing out on sales due to a slow loading website.
Once Walmart fixed their loading speeds, the company saw a two percent increase in their overall sales and conversion rates. It really can be the difference between a consumer purchasing a product or finding one of your competitors.
At one point in time, companies had about three seconds for their website to load, but in 2021, a company’s website has about half a second to load to ensure consumers stay engaged and on their site.
The more a consumer leaves your website due to slow loading speeds, Google starts to take notice and this can affect your ranking negatively.
4. Revive falling content
It isn’t uncommon for content to fall in rankings over time. This can be due to new competition, a change in search queries, consumer behavior or the content is outdated. It is important to always keep an eye on this content and not let it fall past the first page.
Any SEO services Denver would recommend to revive the content, make sure it still has good content, quality backlinks and double-check that the page is operating at its best.
5. Track it all
How will you know if content is falling? Track it! What about content that is bringing in qualified traffic? Track it.
Too often do we find that companies have never even set up tracking systems in place, even something as simple as Google Analytics. This will give you a better understanding of the website traffic, conversion rates and top performing pages.
At Denver Media Group, our professionals work on all of this on a daily basis! For those who are searching to rank on Google, or other search engines, contact us today. We work with internal and external marketing teams, VPs, CEOs and decision-makers in a wide range of industries.
We can help you!Contact us for a Zoom meeting!
Posted In: SEO and Search Marketing