Instagram is the second-largest social platform following behind its bigger cousin, Facebook. It seems like everyone and their animals are on Instagram. It makes sense as a photo and video sharing platform, afterall, who doesn’t want to look at everyone’s adorable animals? 

However, besides all of the animals and memes, Instagram is also a platform that businesses should be utilizing. Research shows that 90 percent of Instagram users follow at least one business and 83 percent of consumers discover a new product or service on its platform. 

With stories, IGTV, Reels, and the traditional feed posts, there are plenty of opportunities to market on the platform, and here are four benefits behind it! 

1. It’s great for building your brand

One of the most important elements of building a social media presence is creating brand awareness. Brand awareness is the first step because if no one knows who your business is, then more than likely, no one will purchase products or services from you. 

Once people start to learn more about your brand, its mission, values, products, and services, this is when they face the decision to purchase between your brand and another brand, and they hopefully pick yours. 

The best part about Instagram is that there are so many tools within the app for businesses that can help to constantly improve brand awareness from feed posts to Reels. 

2. Your business could already have a presence 

This can be a common occurrence for restaurants and retail shops where consumers are visiting the storefront frequently! Our social media marketing Denver team has gone to launch clients and noticed that they have several consumers already speaking about their brand and its products. 

This is the perfect sign that your business is meant to be on Instagram! It shows that your target audience is utilizing the social media platform and shows what loyal customers to follow first. 

3. Visual appeal

As a former photo-sharing platform that has been converted to a video sharing platform, no matter what the algorithm decides that day, it is a visual platform that is unlike other platforms. A number of other platforms are more text-based instead of prioritizing videos or photos first. 

With the point listed above, and if consumers are okay with a business sharing their photos, it provides the ability to share real photos from real consumers. This is the best of both worlds when it comes to marketing strategies! 

This is because those photos are part of what is known as User Generated Content (UGC). This content shows other users that your products are the real deal and not a total bust. Research shows that 80 percent of people’s purchases are largely influenced by UGC. 

This is a mind-blowing statistic- consumers find UGC 9.8 times more impactful than influencer content when making a purchasing decision. 

These types of pictures are what consumers want to see! Yes, even a picture of your office is more interesting than another stock image everyone has seen 15 times. 

4. Selling products is easy

On Instagram, there are plenty of places to promote and sell your products. Whether it is shopping on the app, clicking on an app, or clicking on a website link, there are plenty of places to sell products on Instagram! Shopping and purchasing products have never been easier. 

With a simple click of a button or a swipe up on a link, purchasing through this app is a seamless experience. 

Our social media marketing Denver clients’ who implement Instagram shopping with their business can find success with clearing out their inventory!