Google My Business and COVID-19: The ultimate marketing hack
2020 July 28
Google My Business is another free application that Google provides all companies to advertise and put their information out to the Internet. A consumer is 70 percent more likely to visit a business with a GMB listing!
It might appear redundant to implement a Google My Business account into the mix of all the Social Media Marketing strategies, but in all reality, Google My Business digital marketing does not take any extra effort for a business owner or marketer! \
A number of social media posts, blog posts, images and videos can all be simply added to a Google My Business post without having to do anything extra. Denver Media Group, a marketing companies Denver, always suggests services that are free and do not take any extra work! As long as they work, anyway and Google My Business works!
Google My Business (GMB) could be one of the ultimate marketing hacks during COVID-19 and even after! This is how!
COVID-19 marketing changes
There is no question that consumers' search practices and shopping habits have changed drastically during COVID-19. This can be related to quarantine regulations set in place city by city, unemployment rates, working from home, virtual visits , classes and so much more.
In Q1 of 2020, the common household was using about one terabyte of data each month. On April 4, 2020, it was estimated that so many searchers were streaming their media that we consumed over 50,000 years of media. Yup, 50,000 years of YouTube, TikTok and any other streaming service such as Netflix!
There was also a switch in the type of devices that are being utilized to search this content. With everyone being home, desktop and laptop devices are rising in popularity again. Smartphones are still being utilized, but the rise of desktop and laptops are regaining popularity!
No matter the reasoning, this has shown companies that digital marketing strategies are imperative in moments like this! For companies who only have had a brick and mortar store front with little digital presence before COVID-19 can start to feel behind the rush of everyone else! One way to easily help with this is having one of the many media companies Denver implement a Google My Business digital marketing strategy alongside your traditional marketing.
A small business to a Fortune 500 company needs to make sure that their company utilizes GMB because this only helps to increase your presence on search engines.
Even if a company is not ranking for a keyword, their GMB account could show on the right-hand side of listings. This helps to build a stronger relationship with Google to show that your company is a credible company in your industry and local community.
With Google having the highest share of the market out there for search engines, for a company to promote their services, it is important to utilize this free marketing service!
Even more important to understand is that Google My Business has gone through massive changes in the last couple of months to help all companies continue to reach their consumers through its search engine.
In an effort to help small businesses increase their visibility on its search engine, Google has released several new updates and features on GMB since March. One of the first updates that have been provided is that customers can purchase online gift cards from their favorite restaurants, stores and others right from their GMB accounts.
For nonprofit organizations, there is an ability to set up a donation space to get donations from consumers! This helps a nonprofit organization get their needed donations to cover their costs all while it being free to utilize this awesome new feature!
Any companies who are offering online classes, virtual classes or virtual services to continue to provide their consumers with the services they need or pay for, get verified on GMB! This is because it provides a direct link to these services with attributes that have “online classes”, “book now” or other attributes. A normal GMB post has its typical attributes as well such as “learn more” and so many others that still work with the content being published!
One of the best changes is for a company to add “temporarily closed” which will not affect them showing up in the local map pack for local SEO! Local SEO is one of the biggest reasons why a company usually implements Google My Business digital marketing strategies into their other strategies.
GMB is free, takes very little time to set up and a company can add their agency as an admin so they can schedule posts for them! Need a marketing agency, digital marketing strategy or GMB marketing efforts? Give our experts a call today! Let’s hear about your digital marketing needs!
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