UPDATED: What is local SEO?
2020 May 20
SEO, On-Page SEO, Off-Page SEO, Local SEO…so much SEO.
At Denver Media Group, our blogs have covered a number of topics from metadata, the difference between technical on and off-page SEO, general tips and tricks and so much more! As a leading Colorado SEO agency in Downtown Denver, it is important to our clients that the local community and consumers find them on search engines.
Our experts recommend local search, also known as Local SEO, as one of the most effective strategies to bring in local leads and storefront goers. It is estimated that within 24 hours of searching for a local business, a consumer will head to their storefront.
How can any business get locals to their storefront? It is because of local SEO. Here is what it means and why it is beneficial for your company.
What is Local SEO?
The strategy of Local SEO is an extremely powerful one for small businesses.
There has been an 150 percent increase in local searches with keywords phrases using ‘near me’ within their phrases. What does this tell experts? That consumers are searching to shop and spend locally.
Think about it. How many times have you searched for something you needed in your area today? It is only 10:00 am here and we have already searched for Downtown Denver coffee shops and Denver’s best breweries. Not only does this describe our mood on some days, but it is an overall testament to how much a consumer relies on Local SEO.
The thing with local SEO is that it is in the hands of Google. Google uses local search with the intentions of the searcher. If a searcher types into the search engine ‘breweries near me’ Google provides the information based on past intentions of searchers with multiple, even overlapping results, instead of just providing 10 hotel bookings. It also depends on where the searcher is currently located.
No need to fret though, Google still shows those local searches. When it comes to local search patterns, the local search SERP looks a bit different than normal SERP results. This is because of the Map Pack inside Google’s search engine!
The Map Pack is a big deal with local search. This is because the map pack shows the best local results based on the search query. A local search has PPC ads, the Map Pack and then organic search results all on the page. The way a Map Pack or local search appears all depends on the searcher’s query placed into the search engine.
Without local SEO, a company may never appear in the Map Pack for local SEO.
As you can see, the intent of a Local-SEO strategy is to get you as high of a SERP ranking as possible.
Should I hire someone for Local SEO?
Specifically, if you’re a new business, there is a plethora of technical setup that needs to be done. Mistakes made in the early stages can not only be difficult to change in the future, but can deter your online success. Trust us, that is a long road to recovery. It takes even longer to rank organically on SERP and get that first page ranking which is what all companies are searching for.
SEO of any kind is a marathon. If it was a “one and done” practice, everyone would do it with huge success on their own. Alas, that is not the case.
At Denver Media Group our experts always said that we strive to be an “extension of your business.” It is a team approach for us. We love to see our clients dedicating their efforts to building relationships and a community that turns into clients, customers and product sales. While you are doing the face-to-face work, we will be on the sidelines making sure you can be found.
What does Local SEO do for my business?
First and foremost, increased traffic to your website. More traffic can translate into more leads, more customers and more sales. Considering that 46 percent of all Google searches are local, this is a clear indication of the need for Local SEO, especially for small businesses.
So, what is the bottom line? Consumers rely on search engines to find the products and services they need around them. Even if they are not looking for the nearest coffee shops or breweries in Denver like we are, consumers are looking for plumbers, dog walkers, local Colorado SEO agencies, website developers (eh hem…) and so much more.
What page is your company ranking for? Not sure? Is an overwhelming amount of your consumers local, but can’t find you? Denver Media Group provides local and national technical on-page and off-page SEO strategies for all companies in our area.
For more information on our services, please call us today!
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Posted In: SEO and Search Marketing