Denver Media Group

What is local SEO?

Local SEO in Denver

SEO, On-Page SEO, Off-Page SEO, Local SEO…so much SEO.

We’ve recently talked about the difference between On and Off-Page SEO. Today, we’re conquering Local SEO, what it means and why it’s beneficial for your business.

What is Local SEO?

The strategy of Local SEO is an extremely powerful one for small businesses.

Did you know that four out of five consumers use search for information local to them? What does that statistic tell us? There are a lot of local consumers needing a business like yours.

Think about it. How many times have you searched for something you needed in your area today? It’s only 10:00 am here and we’ve already searched for Downtown Denver coffee shops and Denver’s best breweries. Not only does this describe our Friday vibes, but it’s an overall testament to how much a consumer relies on Local SEO.  

As you can see, the intent of a Local-SEO strategy is to get you as high of a SERP ranking as possible.

Should I hire someone for Local SEO?

We wouldn’t be an SEO specialist if we didn’t say yes. But in all honesty, we’re still going to suggest a professional for Local SEO.

Specifically, if you’re a new business, there is a plethora of technical setup that needs to be done. Mistakes made in the early stages can not only be difficult to change in the future, but can deter your online success. Trust us, that’s a long road to recovery. We’ve seen it time and time again.

SEO of any kind is a marathon. If it was a “one and done” practice, everyone would do it with huge success on their own. Alas, that’s not the case.

At Denver Media Group we’ve always said that we strive to be an “extension of your business.” It’s a team approach for us. We love to see our clients dedicating their efforts to building relationships and a community that turn into clients, customers and product sales. While you’re doing the face-to-face work, we’ll be on the sidelines making sure you can be found.

What does Local SEO do for my business?

First and foremost, increased traffic to your website. More traffic can translate into more leads, more customers and more sales. Considering that 46% of all Google searches are local, this is a clear indication of the need for Local SEO, especially for small businesses.

So, what’s the bottom line? Consumers rely on search engines to find the products and services they need around them. Even if they’re not looking for the nearest coffee shops or breweries in Denver like we are, consumers are looking for plumbers, dog walkers, and website developers (eh hem…).

Need to get on the search engine map?

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