The digital landscape is enormous. It can be easy for a company to go unseen without the right digital marketing strategies. Our Denver marketing and media services team thinks digital engagement is an excellent way to make your company stand out from the crowd. 

Engaging with your customers online can help your relationship with them. A report found that 90% of consumers believe that an immediate response is essential when they have a customer service question. To help you improve your digital engagement, check out this guide from our Denver marketing and media services experts. 

What is digital engagement?

Digital engagement is the process of connecting with customers through the Internet. It is more than how customers interact with your brand, it is also how your brand connects with customers. This process is a touch point that your brand has with customers. 

Digital engagement can be through email, social media or digital advertising. Together all these experiences work to build your relationship with your customers through the marketing funnel. Some examples of digital engagement are when customers:

• Interact with your chatbots

• Call your customer support team

• Take your survey

• Watch a webinar

• Like a post

• Open an email

The importance of digital engagement

Every stage of the marketing funnel is important. Using digital engagement along the marketing funnel can help increase the chances of customers buying your product or service and becoming advocates for your brand. Doing digital engagement can help your customers along each stage of the funnel. 

For example, inviting a person who liked your Facebook post to like your page can increase awareness and consideration of your brand. Also, answering your customer's questions, whether through social media or email, can increase the likelihood of them repeating a purchase and  recommending your brand to other people. 

Ways to improve your company’s digital engagement 

Interacting with your social media followers

One common mistake that companies tend to make is forgetting that social media requires you to be social. You can be more social with your company’s social media by conducting regular social media engagement. This kind of engagement means interacting with your followers by replying to their comments, direct messages, resharing posts they tagged you in and more. Take time out of your day for social media engagement for all of your company’s social media platforms. 

Provide chat options

One way to improve engagement is by providing chat options to your customers. Social media platforms, like Facebook and Instagram, allow Business pages to add frequently asked questions to direct messages. That way, people can get fast answers. Another good idea is adding chatbot options to your website, so people can get answers to questions while they are navigating your site. 

Create a personalized customer experience

A common mistake companies make is generalizing their customers. Your customers are in different stages in their buying journey. Some might have just learned about your brand, while others are long-time customers. A good way to increase engagement is by creating a personalized experience. For example, in email marketing, do email segmentation to help each customer in their customer journey. Here are some different stages your customer might be in:

1. First contact

2. First purchase

3. After-purchase

4. Checking in

5. Follow up

Increase your digital engagement with Denver marketing and media services from Denver Media Group!

If you are looking for extra help maintaining your company’s digital engagement, let Denver Media Group help. Our marketing professionals can help create a strategy that will help improve your company’s digital marketing engagement and increase brand loyalty. Contact us to get started.