There are four different types of website traffic that are commonly reported in the digital marketing industry. 

Different kinds of website traffic

Organic

This is one of the strategies behind Search Engine Optimization (SEO). SEO is the process and strategies set in place to bring in more qualified organic website traffic. Current and potential customers find your website through search queries that are typed into Google, Yahoo, Bing, or other alternative search engines.

How does Google know which results to populate based on the search query? Here is a 174 PDF from Google that shows the guidelines if you have the extra time, but in the meantime, it is based on the meaning of the query, relevance of website pages, content, usability, and context. 

Here are some examples of organic traffic from Google Analytics. 

What are the other results that are showing that say referral? This is the second type when it comes to different types of website traffic. 

Referral

This kind of traffic is particularly important for our Denver digital marketing team as it hosts a number of SEO benefits. Referral traffic can be known as link building or backlinking strategies. 

Backlinking strategies are when one website links back to another, but the more credible the site the better. In the grand scheme of things, it is pretty easy to understand. The internet is a web that is made up of links. Each link will refer back to another link and this continues on and on. 

How does a company get another credible company to link back to its website? High-quality websites, proper keyword research, high DA score, credibility, and trustworthiness. 

From there, all social media marketing strategies can help bring in more website traffic. 

Social

Social website traffic sounds exactly like the title- it is website traffic coming from social media marketing strategies. A great example of URLs from social media traffic is

• t.co/ 

• m.facebook.com

• Facebook.com

• LinkedIn.com

Direct

Direct website traffic is website traffic that is not coming from social media, referrals, or organic SEO. Google Analytics defines direct traffic as, “website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks.” 

A browser bookmark can be classified as a person who saved the page in their browser or simply typed the website into their Google URL. 

All quality website traffic is good traffic. These four different types of website traffic are four examples of quality website traffic. 

This is why it’s extremely important to contact a Denver digital marketing team to start the process of digital marketing. For more information, contact us today.