Kinds of website traffic
In Denver, digital marketing is being sought out by local businesses on a regular basis. And we’ve got to say, we can’t blame them! Digital marketing is one of the best things you can do for your business today!
Through content, social media, email marketing and SEO, the best marketing companies in Denver can certainly boost your business! Ultimately, a digital marketing strategy is built to boost brand awareness, reputation and drive traffic to your website.
For our team in Denver, digital marketing is a very analytical and ever-evolving strategy for all of our clients. A huge part of determining the success of our efforts is identifying where website traffic is coming from. We need to do all the research we can to continuously grow traffic.
There are several kinds of traffic a website can receive. Today, we’re going to break them down for you!
Kinds of website traffic
In Layman’s terms, unpaid traffic. Organic traffic is driven through unpaid search engine results. The best marketing companies in Denver build SEO strategies to influence more organic traffic and a higher quality of organic traffic.
Referral traffic comes from a website other than a main search engine. When other websites are linking to your website and a person clicks on that link to your site, that’s considered referral traffic.
This kind of traffic is particularly important for our Denver digital marketing team as it hosts a number of SEO benefits.
Just as it sounds, social media traffic is driven from social media platforms like Instagram, LinkedIn, Twitter, YouTube and Quora. This traffic comes from social media posts containing a link to your website.
Driving traffic to a website via social media is beneficial as it creates a continued connection between users and businesses, broadens an audience and diversifies the overall traffic sources a website receives.
Email traffic, as you may have guessed, comes from email marketing campaigns.
Now, direct traffic is where things get a bit more complicated. Defined, direct traffic is website visits with no referring website what-so-ever. While many assume this solely means that a person typed a businesses URL into a browser to get directly to a website, but that’s not quite the case.
Direct traffic can come to your website in a number of unexpected ways.
- People, in fact, visiting your website directly
- Clients logging into a portal they need access to on your website
- Email clicks from Outlook as it does not pass on referring information
- Websites lacking an SSL certificate
All quality website traffic is good traffic. If the visitors coming to your website are from reputable sources and are a part of the audience your business aims to serve, your conversion rates have a good chance of increasing.
This is why it’s extremely important to contract a Denver digital marketing team open to researching a business and the audience it serves. When the right audience accesses a website, Google will begin to recognize its relevance.
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Posted In: Social Media and Digital Marketing