If you are a startup, you want your business’s website to look professional and credible. Nearly half of all Internet users will judge a business’s credibility based on the design of its website.  A well-designed website will make a good first impression and help your business to stand out from competitors. 

A great website that is attractive will help increase your ranking on search engine results pages (SERPs). As one of the best Denver web development companies, we want to share a few tips on how to build a website for your new business that will bring in success. 

Tips for building a website for your startup 

Find the purpose of your website

Before reaching out to Denver web development companies, it is important to define the purpose of your website. Take some time to sit down with your team and answer a few key questions. This will help you determine what features you'll need. 

Consider the following questions:

- Will the site be used to collect information?

- Will the site be used to sell products?

- Will the site be used to showcase your brand?

Pick a development process

After establishing the purpose of your website, the next crucial step is selecting the appropriate platform. Your team should deliberate on whether to use an online building platform or engage a web design company. While both options will yield a website, hiring a company provides the flexibility to tailor it to your brand as it expands.

Choose a design

Creating a positive user experience depends heavily on the design of your website. It is essential to ensure that your website is easy to navigate and read. A report has revealed that 75% of internet users evaluate the credibility of a business based on its web design. Therefore, it is recommended to keep it simple and user-friendly.

Write engaging content 

When someone clicks on your website through social media or a Google search, it is important for them to quickly understand what your website is all about. As you design your website, focus on creating content that's both engaging and aligns with your brand's voice and target audience.

Implement an SEO strategy

To increase your website's visibility on search engines and bring in more organic traffic, it's crucial to incorporate search engine optimization (SEO) into your web design. Consider seeking out Denver web development companies who are knowledgeable in this digital marketing strategy to ensure the best results.

Run a test, then launch your website

Once you have developed your website, it is important to test it before making it available to the public. To ensure that it is functioning properly, you should thoroughly test it and check for technical issues such as broken links and slow-loading pages. Once you are confident that your website is ready, you can launch it and start promoting it to your target audience.

Hire one of the best Denver web development companies!

Denver Media Group offers web design and development services that can assist your startup in building a website. Our services can help increase brand recognition, generate leads and grow as your business expands. Contact us today to find out more.