What is evergreen content?
2020 February 11
Before a company can start to create evergreen content, a content marketing strategy needs to be set in place. What is content in your company’s industry that will never go out of style? These are the top ideas to start the process of finding evergreen content.
Content that is just being published to get content out to the website is not going to be the best idea for evergreen content. Think about the most relevant questions, basic blog topics and fundamentals that stick no matter how an industry evolves.
The first part of the strategy is to brainstorm those relevant questions. As we stated for our industry one of the most common evergreen content ideas deals with basics such as
“What is SEO?”
“What is digital marketing?”
“What are backlinks?
“What is content marketing?”
From there, the ideas can start to funnel into fundamentals
“10 ways to do content marketing”
“Content marketing strategies”
“How to create content for blogs”
These blog ideas and content can be shared on social media, updated with images and new links and used in a number of introduction meetings and slideshows!
The second step of the strategy is finding the right keywords. The right keywords are the most important part of the evergreen content strategy. This is because the right keywords will continue to bring in website traffic over time without really needing to be optimized or changed.
The biggest notion is to remember that this content needs to be content that search queries are searching for and want to read. If it is not content that is really evergreen but ranking for an evergreen topic, it will slowly start to lose rank and website traffic.
Evergreen content is content that never goes out of style! Yes, this is content that someone will be searching for months to even years from now. Regardless of the season, news or trending topics that are happening, this content continues to be searched for because it really never changes.
There are two differences when it comes to evergreen content and that is content and topics. The topics are critical in evergreen content. It's a bit confusing but it is important to understand that.
“What is SEO” is going to be evergreen content and topic but “What is SEO in 2020” will not be evergreen in 2021. The content that is written for “What is SEO” is going to be basic information that everyone and anyone can access to learn what the basics of SEO are all about, but on the other hand, “What is SEO in 2020” will be the latest trends and factors for SEO ranking in 2020. Once 2020 is over, that content might be totally different for the new year.
The thing with evergreen content is that it can be time consuming for a company to create, but once it is created, the benefits outweigh the original workload process. Evergreen content helps bring in a steady stream of long-term value because it is traffic that will be coming in months and even years from now.
Some of the highest ranking blogs for a company can be evergreen content that has been created and helps with SEO.
At the end of the day, evergreen content is a strategic plan that pays for itself with SEO ranking and website traffic! Call Denver Media Group for help with content marketing and evergreen content.
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Posted In: Social Media and Digital Marketing