What is considered quality content?
Any Denver SEO expert should constantly be speaking about the importance of SEO strategies, but within that same conversation, the importance of quality content over quantity of content.
Optimized images, site speed, and keywords are all vital for SEO but don’t underestimate the importance of quality content.
The Content Marketing Institution states, “Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.”
Have you ever been to a website or blog that did not exactly answer your question? What about the wrong product you planned on purchasing? More than likely, one could say they were a bit confused or even annoyed and immediately went to a different website that correctly answered the question or had the correct product.
In order for your website to be credible and rank highly in search engines, your business must publish quality content. The struggle is how to determine what is considered “high-quality.”
Luckily, this is where your Denver SEO experts jump in. Here are four elements that qualify content as quality content!
Four elements of quality content
Answer the search intention
What is the intention of the search? What would be their final goal in their customer journey? Will they be purchasing a product or service?
If you would search for your company, or its products or services, what would you search to find you?
No matter the final answer or result that is needed, it needs to be answered.
Without answering the intent of the search query, consumers will continue to click out of the website, and the more that happens, the more Google and other search engines start to notice this pattern.
With the continuation of consumers leaving the website, Google knows that website, page or blog is not accurately answering the search intentions.
You can rank for thousands of keywords, but ranking for thousands of the wrong or kinda-sorta right keywords does not do justice for the marketing strategy in place. This discredits the website, brings attention for the wrong reasons to Google, and brings in the wrong audience.
Proper keyword research
This leads to the next element of quality content - keyword research! If you are cooking dinner and bought asparagus with no idea what to do with it, but ask Google for, “the best asparagus recipes” and results for green beans show, it doesn’t make sense!
Somewhere, down the SEO line, this content was not optimized properly with keyword research. Keyword research is important because it is what your company is known for in search engines.
As Niel Patel states, “keyword research is the blueprint for your online marketing efforts, driving every decision you make.” It makes everything efficient and brings in the website traffic, sales, and conversions that companies are searching for.
Proper spelling and grammar
The difference between a synonym and antonym used on a website’s content can be the difference between a great or bad first impression.
It sounds simple, doesn’t it? But you’d be surprised. While spelling and grammatical mistakes can be overlooked by team members, they could create confusion for the website user.
Errors make the information appear sloppily thrown together rather than written by an expert in the field.
Ensuring your website features proper grammar will also help boost your content’s readability score.
If the content matches your audience’s reading level and is easy for them to understand, your SEO will benefit.
One of the most important ranking factors in Google, to this day, is backlinking. There are two types of backlinking known as internal and external backlinks, and in the content world, external, also known as referral backlinks are important!
This means that the content that has been written meets the criteria of quality content! A strong back that refers to your website can provide more quality website traffic and help to build credibility within the industry on a local or national level.
At the same time, it is important to always check backlinks. If companies in the wrong industries are constantly using your content for a backlink, this could indicate that the content just isn’t quite right. To continue to be a trustworthy resource in your industry, quality content that others want to backlink to is important.
Quality content is content that answers search intentions on both the user and search engine’s side. The content should be ranking for the right keywords and phrases, bring in the right audience and website traffic while establishing your company as a leading resource and trustworthy company.
For help with creating a quality content strategy with digital marketing, contact one of our Denver SEO experts today!
Ready to improve the quality of your content?Contact us today!
Posted In: SEO and Search Marketing