What is considered quality content?
2018 July 18
Digital marketers constantly talk about the importance of search engine optimization (SEO) for businesses. Optimized images, site speed, and keywords are all vital for SEO, but don’t underestimate the importance of quality content.
In order for your website to be credible and ranked highly in search engines, your business must publish quality content. The struggle is how to determine what is considered “high-quality.” Luckily, this is where your Denver SEO experts jump in. Denver Media Group is a Denver SEO agency that can help your company achieve the results you deserve.
Five elements of quality content
Length of content
Shorter isn’t always better and neither is longer. The length of your content depends on what you have to say. Your content should be concise and provide necessary information, sources and data. The type of content you publish also affects the length. For blog posts, a decent rule of thumb is either at or over 500 words. For standard website pages, quality length is considered around 2,000 words. However, if you don’t need a thousand words to introduce a service or explain the culture of your company, don’t. Search engines know the difference between quality content and content written to meet a word count.
Structure of content
The way you structure content on your website is also extremely important for SEO. Luckily, Denver SEO experts know the best way to format content so it is optimized for search engines. There are a variety of formatting options that rank your website’s information in importance. Header tags (h1, h2, h3, h4 and so on…) indicate important information, headlines or subheads. Using headers allows search engines to register the important information on your website. This means that it is extremely important to have optimized headers with relevant keywords.
Proper spelling and grammar
It sounds simple, doesn’t it? But you’d be surprised. Many websites overlook spelling and grammar errors in their content and it hurts their credibility. Errors make the information appear sloppily thrown together rather than written by an expert in the field. Ensuring your website features proper grammar will also help boost your content’s readability score. If the content matches your audience’s reading level and is easy for them to understand, your SEO will benefit.
Internal and external links
Link building is SEO terminology for the process of exchanging links between websites in order to increase your site’s backlinks. Internal links take the visitor to another web page within your website. External links take the visitor to someone else’s website. Both are valuable to have within your content. The links show that your website is original and credible. However, it is important to do the necessary research to find quality articles and websites to link to. Bad link building can actually severely hurt your SEO.
So far we have discussed the length, structure and grammar of your content, as well as the internal and external links within your content. However, there’s one extremely important part of maintaining quality content on your site: you have to maintain quality information. It’s an obvious statement to make, but it’s absolutely true. In order for your website to rank with search engines, you have to put quality information out there. The content you put up on your website has to be something people will read and care about. Your website should include relevant information that your customers will be looking for - whether it is including addresses of store locations, business hours operations or summary briefs about the yard services your business provides.
Whether it is including the addresses of multiple store locations, the hours a restaurant is open or paragraph briefs about the yard services your business provides, Your website should include relevant information that your customers will be looking for.
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Posted In: SEO and Search Marketing