What is SERP?
2018 November 02
If you’ve been researching SEO for any amount of time, you’ve likely seen mentions of SERP. When getting into the technical jargon of search engine optimization, acronym after acronym can get a little daunting!
So what does SERP mean?
SERP stands for Search Engine Results Pages. To simplify, the search engine results pages are the pages displayed in a search engine after a query in the search bar.
Having a strategy in place to reach the optimal position on a search engine page is a massive part of business in today’s day and age.
How do I gain a good SERP position?
There are a few approaches to take. Extensive keyword research, link-build, improving your on-site SEO and PPC campaigns.
Keyword research is finding the right words and phrases to incorporate into your SEO and marketing strategies to rank organically in search engines.
Link-building goes hand-in-hand with SEO. Link-building increases the domain authority of your website. Search engines like Google favor websites that include extensive shares and links as they believe them to be trusted sites.
While we offer and strongly support all of these tactics, we will always encourage a solid SEO strategy first. When a website’s overall SEO is improved, your website rankings will organically get better and better with time.
There are several ways to boost your SEO and it’s a professional task we enjoy taking on for our clients.
PPC is pay-per-click advertising that more or less creates a billboard for web traffic. Anytime a person clicks on the advertisements, you pay a predetermined fee. PPC plays a big part in SERP in digital marketing.
PPC is also considered an SERP feature, a non-traditional organic result.
What is an SERP feature?
SERP features, as mentioned, are non-traditional search engine results. These can be classified as reviews, paid results (PPC), image and shopping results, tweets, graph data, etc.
How do I rank high?
Google utilizes an ever-changing and complete algorithm as ranking signals for websites. Additionally, Google uses its own search bot software to crawl a website, thus, determining how a site should rank in search engines.
In order to rank high, SEO best practices should be applied and maintained on a consistent basis. To have the greatest success you need both on-page and off-page SEO with a compilation of other SERP features.
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