Search engine optimization, also known as SEO, is the digital marketing process of improving your website’s visibility on search engines. The goal of this process is to increase organic traffic. 49% of marketers report that organic search has the best ROI of any marketing channel. 

The first step to starting a successful SEO strategy is to learn about it. There are a lot of misconceptions about SEO, such as SEO works immediately and one strategy fits all. Learning the realities of SEO can help you avoid making mistakes that put your website’s ranking at risk. 

Our Denver SEO company experts are here to explain some of the top expectations and realities of SEO. 

SEO expectations vs. realities

SEO works immediately

One misconception about SEO is that you will get results overnight. This is false. A good SEO strategy takes time. It takes time to build your authority on search engines. That being said, when looking for an SEO company, you should avoid companies that promise fast results and specific time frames. 

It is impossible to give you a specific time frame about when you will get ranked on a page. The reason it takes time to rank over time is that search engines are always rolling out updates that improve a user’s experience. There is also competition in building links, writing content and the overall health of your website. 

The same SEO strategy works for everyone

A one size fits all strategy does not work when it comes to SEO. Every business, even if they are in the same industry, is different. When crafting an SEO strategy, you need to look into what your marketing goals are and who your target audience is. 

This will help determine which keywords you are going to use and what kind of content you will write. When searching for an SEO company, you should look for a company that provides a customized SEO strategy. This is important because some companies specialize in certain industries like healthcare or financial services. 

SEO is a one-time service

There is the misconception that SEO is a one-time service. However, it is a long service. SEO is a long-term investment that will help increase your website’s ranking and authority on search engines. It should be consistent, adapt to the latest algorithm changes and monitor for issues.

Search engines, like any digital platform, are always changing to fit consumers’ needs. They roll out updates very frequently to help increase browsing speeds, safety and user experience. Another big component of SEO is keyword research. You need to be constantly reevaluating keywords to drive traffic to your website. 

Hire a Denver SEO company!

If you are thinking about adding SEO to your company’s website or thinking about improving it, hire Denver Media Group. We provide affordable SEO services that will increase the online visibility of your website and will dramatically increase the amount of traffic and targeted visitors to your website. Reach out to us to learn more today!