When should I update my website design?
2018 September 24
Like fashion, website trends have evolved through the ages. Gone are the days of Comic Sans, scrolling text and hit counters. Here are the days of storytelling visuals, minimalism and interactive interfaces.
How do you know when it’s time to update your website?
We no longer live in a time of “set it and forget it” websites. Design and technology changes. The needs and habits of users changes.
With that, it’s inevitable for websites to be kept with the current times. After all, a company’s website is one of the first impressions it will give, followed by its social media presence.
If your website still has:
• Flash splash pages…it’s time to update your website.
Flash splash pages became popular in the late 1990s. They were the windbreaker of websites. Multicolored, flashy (no pun intended) and served no purpose other than looking fancy.
Back in the day, many websites relied on a Flash splash page to welcome a user to their site. Today, however, that’s simply not the case. Most internet platforms and mobile devices lack support in Flash. Additionally, Google is all about usability. If your website isn’t user-friendly, they could dish out a penalty to you.
• Slow loading pages…it’s time to update your website.
A slow loading webpage is one of the quickest ways to lose a user (and a sale). Once a user begins reminiscing the AOL dial-up days, you know it’s far too slow.
The speed of a website is a killer. Nearly half of web users hold the expectation of a site loading in two seconds or less. Once they’ve waited for three seconds, you can count on them leaving your site and moving on to someone else's.
Furthermore, Google’s search algorithm now favors websites with faster page speeds. Not only is annoying your visitors a no-no, annoying Google is too.
• Terrible mobile-friendliness…it’s time to update your website.
Don’t be the “beeper” of websites. Only helpful if you access another landlocked device.
A mobile-friendly website is critical to a business’s online success in 2018. Mobile search and website usage now greatly outweighs desktop usage.
Mobile-friendliness goes beyond being a tiny version of your website. It includes readable text, quality optimized images, adequately spaced tap targets, functioning content, etc.
Much like page-loading speed, mobile-friendly websites are favored by search engines across the board. Why? It all comes down to user experience.
Updating your website can be a serious overhaul and often times a project that gets pushed back year after year. However, as a face of your company, it should become a priority. By modernizing your site regularly with fresh content, you’ll have an easier time updating in the future.
When was the last time your website was updated?
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