How many times have you Googled something and the answer directed you to a blog? For example, say your dog is having stomach issues and you Google their symptoms so you can get a better understanding of what might be wrong and insight into what you should do. You will more than likely be directed to a blog from a veterinary clinic that contains the answers to your questions. You would likely click on that clinic because they were one of the first results on the first page of Google. You trusted their authority.

Every business can benefit from a blog. Blogs help your business rank higher in Google’s algorithm, and they help build expertise and trust with your audience. Keyword-rich content also helps build strong internal links. Blogs are an essential part of your content marketing strategy. Here are the reasons why your business needs a blog from a Denver SEO expert!

Blogs assist with SEO

Search engines love blogs. Blogs help drive traffic to your website, and they generate ROI and leads. ​​56% of customers say they’ve made a purchase from a company after reading their blog. You can optimize your blog for SEO so that it will appear higher in search results and increase the chances of bringing in potential customers. 

Make sure your blogs are easy to read and navigate so that crawlers can easily index your website. You should also be publishing quality content with high-ranking keywords, so when those keywords are searched, your blog shows up. The more interesting and new your content is, the more Google will go back and review your site and rank it in the results.

Blogs get results

Whether you’re writing about products you offer, services you provide, promotions you’re running, company news or big things happening in your industry, blogs get results. One of the best ways to build brand awareness is through a blog; you can attract new customers and build credibility with your current customers. Are you sold on creating a blog for your business yet?

Blogs add a human aspect to your website, which increases user engagement. Customers want to know that you actually understand their needs, and you can express that in your blogs. You can gain traffic to your website from your blog, discover even more about your customers and curate your blogs in a way that converts traffic into leads and sales.

Social media can seem robotic, but sharing your blogs on your social media both makes your company feel real and doubles as social media content. It’s a win-win. Social media success correlates to blog success. Use the 80/20 rule when it comes to this; spend 20% of your time blogging and 80% of your time sharing it on social media. Along with search engine results, promoting your blog on social media can help drive traffic to your site.

Use a Denver SEO expert

If you’re unsure of what to blog about, or if you’re short of time and need to focus on other aspects of your business, we can help! A Denver SEO expert can come up with relevant content to blog about, create posts to share that blog on social media, and drive success for your business. Contact us today to get a blog going for your business!