The average amount of time people spend on social media worldwide is estimated to be  147 minutes, or two hours and 27 minutes, a day in 2022. This time is very valuable for companies because a person could see a post from your brand and interact with it. That is why experts who provide social media marketing services in Denver suggest that you start utilizing social media. 

Aside from potentially generating more leads, social media provides other benefits as well. Our digital marketing professionals who specialize in social media marketing services in Denver want to share with you three ways you should be utilizing social media marketing.

Three ways to utilize social media marketing

Build credibility

People are growing more conscious of what they buy every year. 53% of shoppers say they do research before they buy to know they are making the best possible choice. Aside from looking at your website, consumers will also look at your social media. If you lack a social media presence or are inconsistent, then they could go to a competitor. 

Using social media marketing to build credibility is a good strategy because it helps you create consistent content to show that your brand is active. Plus, it helps showcase your brand’s expertise in the industry by sharing high-quality content.

Provide customer service opportunities

Social media is also a great way to increase your digital engagement, provide customer service and increase the likelihood of a sale. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media. It also means that they are more likely to do business with you than a competitor. 

If you want to improve your customer service through social media, you should: 

• Respond to comments and direct messages as soon as possible

• Personalize the approach toward your customers

• Be thoughtful with your messages

• Use social media management tools

Helps reach your marketing goals

What are your business goals? Raise brand awareness, increase website traffic or generate leads? Social media is a powerful tool to make this happen. The reason social media marketing is so powerful is because you can reach your target audience more effectively.

You can reach them by creating engaging content that encourages them to take action. You can encourage your followers to buy products, fill out a contact form, subscribe to your email list or follow your account. Plus, through a social media management tool or through each social media, you can keep track of your results. Then, you can review your results and make informed decisions about all the data you collected. 

Let us develop and manage your social media with the best social media marketing services in Denver!

At Denver Media Group, we can help make sure that your social media accomplishes these three goals. Our team helps you take control of your business’s social media with our social management solutions. You can focus your efforts on running your business, while we focus on your social media management to scale your organization globally. Contact us to get started today!