There are over 200 ranking factors when it comes to Google’s Algorithms and ranking one website over another. Our SEO experts will not be listing out all 200 factors, but there are 10 SEO tips that all companies should understand to rank in Google’s search engine. 

Since 2010, A LOT has changed in the SEO world, but there are some constants that never change no matter the variables in place. Those are the fundamentals of SEO themselves. From keyword stuffing practices to voice search strategies, SEO techniques can seem impossible to know which ones you should stick to. 

Below are the best SEO tips from a leading SEO expert Denver. 

1. Quality content 

Quality content is one of the biggest ranking factors for Google and other search engines. This is because the content not only needs to answer the searchers queries but needs to be unique. If everyone wrote the same type of content, what is the point? 

Another way to write quality content is based around specific keywords from keyword research and phrases that are found through an SEO expert Denver. These keywords are picked based upon a number of factors, but the content that surrounds these keywords are just as important. 

2. Headlines and titles 

Write headlines and titles that grab the searchers attention. This can be done with an emotional trigger or response or a strong CTA added to get the searcher to do exactly what you want them to do. 

3. Importance of URLs 

Yes, URLs are a critical factor in SEO. When our SEO Expert Denver sees ugly and unreadable URLs, we want to cry.  If users cannot read or understand the URL, then the search engine will most likely be confused as well. The URL can be longer, but it should be easily legible for anyone from humans to machines. 

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4. Backlinks! 

 A company will ask, “How do we rank in Google?” Well, backlinks are a short and simple answer to this question. The other question can be, “how do we rank number one in Google?” Lots and lots of backlinks to other websites and websites that are backlinking to you to help build credibility and authority with Google! 

5. Metadata 

Metadata compromises several different SEO strategies such as meta tags, titles and descriptions. All of these are fundamental in SEO rankings and strategy. 

6. Mobile friendly 

A company no longer has an option of whether their website is mobile friendly or not. Here is a shocking statistic:

Only 50 percent of websites are responsive for all devices! You read that correct, only 50 percent! Since 2016, Google has been crawling a website’s mobile version before their desktop because mobile search continues to skyrocket each year! So yes, a website should be mobile friendly. 

7. Speed up your website 

In 2020 and moving forward, loading speeds are one of the main factors for ranking in search engines. This is because Google themselves take into a website or pages’ overall speed as a ranking factor.

 Yup, one of those 200 factors. Your site page must load quickly for you to rank high. It is estimated that you have half a second for a website to load before Google or a user clicks that back button. This means make sure all videos, images and other content on the site is optimized and sized properly. 

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8. Answer the search query 

Our SEO expert Denver always says that no matter what, it is important to answer the search query. This seems like a no brainer, but if a website is ranking for a specific keyword or phrase, but the content does not answer the query a searcher will find another website. It is important to make sure your website is informative. 

9. Content is king, but video is queen! 

Videos are what consumers want to see more of in the future. YouTube is one of the biggest search engines out there next to Google, Bing and Yahoo! When a searcher types a question into a search query often times the top videos explaining this question rank before websites. Video is more than sitting in front of a green screen and hitting record. There is an entire SEO process behind videos as well. 

10. Google My Business 

Every company out there should have a Google My Business account, and if a company has one, it should be updated at least once a year if things change. A Google My Business account is a great way for searchers to find your company, and oftentimes, it shows up in search results with local SEO.

These are our top SEO tips! For help with or implementing SEO strategies, give our experts a call today!