Content marketing continues to be a strong component of any digital marketing strategy. This kind of marketing is crucial because it helps brands build trust, develop relationships and answer your audience’s questions. 

A report found that content creation is a top priority for 80% of marketers. If you are looking for a new form of content, try microblogging. Check out this guide about microblogging and how social media management services in Denver can help you.

What is a microblog?

A microblog is short-formed content that is commonly published on social media platforms designed for quick audience interactions. It is considered a combination of instant messaging and content production. A microblog can appear with just text or a combination of text with audio and video. 

The benefits of microblogging 

Increasing social media engagement

One of the top reasons why companies use microblogging is to increase social media engagement. It allows your audience to have a quick interaction with your brand. Short blogs can improve online engagement and help your company develop a stronger relationship with its audience.

Consistent posts

They always say consistency is key, and that applies to marketing too! A full-length blog can take hours to complete, while a microblog can be more casual, engage in conversation and make connections with current and potential customers. Posting frequently will help increase engagement, and consumers will begin to rely on you for information on topics you post about.

Less time-consuming

In the time it takes to create one full-length blog, you could be curating multiple microblogs. By implementing microblogs into your marketing strategy, it will be easier to rotate the kinds of content you post. Whether you stick to text, videos or images, your audience will thank you for the bite-sized posts.

Social media platforms to microblog on

Now that you know what microblogging is and how it can benefit your business, it is time to learn about the different types of microblogging platforms. Our social media management in Denver team wants you to remember that you should consider microblogging on social media sites where you have a more prevalent audience.

Twitter

This social media platform is known as the best place to microblog. You can share quick information and include a video, picture or video along with that post, 

Tumblr

The social media platform Tumblr has not been talked about a lot recently but is still relevant. It allows users to create mini blog posts just like you would on WordPress and such. 

Pinterest 

This social media platform is a little different but does allow users to share links to articles and other useful information. They can add a visually striking picture to capture the attention of users and then drive them to a website. 

Instagram 

Instagram is more of a visual form of microblogging. It allows users to share images along with other stories and narratives. The character count for Instagram is 2,200 characters, so it allows for longer form content.

Facebook

This social media platform is one of the most used social media platforms. Just like Instagram, it is also an effective microblog channel. Users can share text, photos, live videos and more to connect with their audience and friends.

Get social media management services in Denver!

At Denver Media Group, our social media experts can help with everything from crafting the perfect social media post to making sure posts go out when they are supposed to. Reach out today to learn how we can become an extension of your company’s marketing team.