SEO is a digital marketing strategy that increases the visibility of a website on search engine page results. It is used by lots of industries to help generate leads and increase their brand awareness. One industry that would benefit from using SEO is the healthcare industry. 

It is essential your healthcare website shows up on search engines because people conduct online searches before they visit healthcare professionals. If your website is not showing up, then you could be losing potential patients. Our SEO agency Colorado team is here to share some tips about healthcare SEO. 

What is healthcare SEO?

Yes, regular SEO and healthcare SEO are different. Healthcare SEO is specialized for helping healthcare professionals. The reason is that search engines, like Google, take into consideration other techniques when ranking a healthcare website. That is why many professionals hire an SEO agency with Colorado experts to lend a hand. If SEO is done wrong, it can cause serious consequences. 

SEO tips for healthcare providers

Improve your website’s user experience

User experience is one factor that Google takes into account. Two very important metrics that matter when it comes to SEO are the bounce rate and page dwell time. The bounce rate is the percentage of visitors who leave your website after viewing only one page. 

A page dwell time is the amount of time users spend on a certain page. If you notice that your website has a high bounce rate and low page dwell time, then you need to improve your website’s usability. You can make your overall website experience better by:

• Increasing site speed

• Providing straightforward navigation

• Using a universal design 

• Improving accessibility

Create quality content

A successful SEO strategy uses high-quality content. Providing genuinely helpful and well-written content will ensure that Google shows your web page to other users. Search engines give your content quality a lot of weight. When writing content, you want to make sure it is thorough, high-quality and accurate.

You can provide quality content by creating a blog for your healthcare website. This can become a resource that patients and other organizations can refer to, and it can help you become an industry expert. Plus, this helps with backlinking, so other companies can link back to your work and increase your website’s authority and trustworthiness. 

Do not forget to use local SEO

If you want to increase your number of patients, you need to be using local SEO. This kind of SEO strategy is the process of optimizing your website to increase local traffic, visibility and brand awareness. Our SEO agency Colorado team suggests several ways you can do local SEO. 

A couple of good strategies are adding local keywords and using a Google Business Profile. Local keywords can ensure your website’s content shows up with certain local terms. Google Business Profile is another way to boost your local visibility - it suggests your business to search engine users and people looking at maps. 

Improve your SEO strategy with SEO agency Colorado experts!

At Denver Media Group, our professionals can help create and manage your SEO strategies to help fit your custom business goals. Contact us today to learn more about our SEO services.