Cyber Monday marketing strategy for businesses
Just as Black Friday is important for brick-and-mortar businesses, Cyber Monday is crucial for digital sales. This holiday is one of the busiest and most beneficial days of the year for e-commerce shops. That is why our Denver digital marketing team suggests companies create a Cyber Monday marketing strategy.
Cyber Monday is the Monday following the Thanksgiving weekend. On this day, e-commerce websites offer special discounts and deals. It is the online shopping equivalent of Black Friday. According to a report from Bankrate, more people plan to shop on Cyber Monday than on Black Friday in 2022.
To get the attention of these shoppers, you need a great Cyber Monday marketing strategy. Our Denver digital marketing team wants to share these marketing tips to help elevate your Cyber Monday strategies.
Cyber Monday marketing strategy
Set up a social media shop
Make it easier for your customers to take advantage of your sales by setting up shops on Facebook and Instagram. This feature allows you to showcase your product catalog and tag products directly on your posts.
Social commerce has become a popular way for customers to learn about products and shop. U.S. social commerce buyers grew to 80.1 million in 2020 and are anticipated to increase to 96.1 million in 2022.
Create sale posts
How are people supposed to know about your sales if you do not promote them? One of the best ways to spread the word about your sales is through social media. Create informative and engaging posts about your sales across appropriate social media channels.
A good rule of thumb is to promote your sales earlier so your posts do not get lost in the sea of holiday content. You can also boost those social posts so you can reach a wider audience. For example, you can target people based on their interests and gender.
Do pay-per-click advertising
If you want to reach a more direct audience, then you should consider targeting people who are searching for your products on search engines. You can do this through pay-per-click advertising. This kind of digital marketing strategy puts paid ads on search engine results pages.
When people click on this ad, then advisers have to pay a small fee. To create a successful pay-per-click advertising campaign, companies need to:
Set a budget
Find relevant keywords
Write engaging copy
Find their target audience
Create a landing page
Monitor, analyze and optimize
Make an email campaign
Emails are still powerful tools. 49% of consumers said they would like to receive promotional emails from their favorite brands weekly. Consider this fact when it comes to promoting your Cyber Monday sales. You can create an email campaign to promote your sale, increase brand awareness and nurture leads.
Do not forget to also collect the emails of potential customers to continue marketing to them. Ask them for their email in exchange for a discount. For example, once you get their email, send out a welcome email to introduce them to your brand and inform them of what you do. Completing this step will help with the marketing funnel consideration and conversion stage.
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Denver Media Group helps take your company’s digital marketing to the next level with our digital marketing services. Our team develops strategies and manages all marketing aspects, from social media to email marketing. Contact us to learn more.
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Posted In: Social Media and Digital Marketing