SEO Tips: Five SEO lead generation facts you should know
2020 April 22
“What should we have for dinner?” “Mexican restaurant near me?” “How to DIY social media marketing” and so many other search queries all start in one place, search engines. Denver Media Group explains to clients that all search queries have an end goal and whether that is to purchase products or services or learn more about a topic, it all starts with search engines.
Search engines are arguably the best platforms for generating leads online. Don’t believe it? Too good to be true? Not with the right company.
Take a look at these five interesting facts to see how SEO lead generation can help skyrocket your company.
1. Inbound search traffic produces a 14.6 percent lead conversion rate
Inbound traffic is when leads, audiences and sales come to your versus traditional outbound marketing strategies. So, basically what we are saying is, if a company has on-page and off-page SEO, optimized content, backlinks, meta-data, blog content and follows other guidelines set in place by Google, you can rank?
Yup, you too can get leads, but it takes time. It takes about six to nine months to organically rank in search engines like Google. Leads obtained through inbound search traffic have a 14.6 percent conversion rate compared to outbound traffic which only has a 1.7 percent conversion rate.
However, keep in mind that this number can greatly vary depending on the niche, traffic quality, and the design of your website, but inbound traffic will generally have a higher overall conversion rate than outbound traffic when compared across many different platforms.
2. Search engines generate 10 times more traffic for E-commerce than social media
Search engines are by far the largest traffic source for websites. In fact, studies have shown that search engines generate 10x’s more traffic for websites that are tailored towards shopping than social media.
It is estimated that a company should be spending at a minimum of 7 percent of its budget on marketing efforts, and for an E-commerce website, spending up to 10 percent could yield the results that they are looking for.
Since 2018, there has been a 900 percent increase in search phrases with the words “near me.” Local search is providing companies with foot traffic because searchers who are looking for local companies in 24 hours visiting those companies or contacting them.
When a consumer searches for a company, more than likely, they will search for your company with their city or state. A local company who is searching for SEO could search for “Colorado SEO service”, “Denver SEO”, “Denver SEO experts” or a plethora of other keyword phrases. It is more critical to appear in local search results than national for a number of companies because the locals are their target audience. The national search is just a positive that the company they hired is doing a great job!
4. 78 percent of local mobile searches lead to offline purchases
Yep, you read that headline right the first time! Research from a study conducted in 2013 found that 78 percent of local mobile searches will eventually lead to an offline purchase.
This same study also found that 96 percent (or nearly all) PC users perform local searches, so you should always make sure your website is optimized for local search results.
Last but not least, organic search results receive many more engagements than paid search results. In fact, the overwhelming majority of search engine users are 20 times more likely to click on organic search results than they are to click on paid search results.
Search engine optimization is critical for a company that is searching for an increase in leads, sales, customers and inbound marketing. For help with SEO or any of our other services, give us a call today!
How do you generate SEO leads?
It starts with hiring the right agency that performs on-page and off-page technical SEO strategies that help a website’s service pages and/or product pages rank over time. From keyword research to backlinking, there are over 200 ranking factors that are taken into consideration.
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Posted In: SEO and Search Marketing