68% of online experience begins with a search engine. That means that if your website is not showing up on these searches, you could be losing leads. Thankfully this is where SEO can assist. 

SEO, short for search engine optimization, is the practice of optimizing a web page to rank higher on search engine results pages. There is a whole lot that goes into doing SEO. It can be done by yourself or with the help of Colorado SEO consultants. How exactly can these experts help? Here are some of the few ways!

Ways a Colorado SEO company can help your business

Find the best keywords

With any SEO strategy, you need to be using the right keywords. These types of words and phrases are what users search to find content. For a successful SEO strategy, you need to be using the right keywords. 

You can do this on your own by conducting keyword research or by hiring Colorado SEO consultants. These experts can help you find keywords that will offer the best chance at quality leads. These types of leads remain on your website longer and are more likely to become customers. 

Make a website more user-friendly

What good is having a website if it is challenging to navigate? If your website’s design does not accommodate mobile users or loads too slowly, people will click off it. People clicking off your site will harm your SEO ranking because Google takes user-friendliness into consideration when ranking sites. 

At Denver Media Group, aside from providing SEO strategies, we also design user-friendly websites. We can make sure your website is compatible with mobile devices, working at top speed and content is strategically planned. 

Improve local search

If you have physical locations for your business, you want people to find your business and visit it. Most users now conduct a Google search to find businesses near them that provide the product or service they are looking for. Using local marketing strategies like SEO can increase the likelihood of people visiting your site. 

Local SEO is the practice of optimizing web pages to help people near your location. An SEO company can help optimize your site for local search results by using local keywords, writing location-based content and so much more. 

Keep up with all the SEO updates

Google is constantly releasing updates to its algorithm to improve the user experience. You should be keeping up to date with these changes to make sure your website continues to rank. It can be a lot to take on, especially if you are unfamiliar with the SEO lingo. That is where hiring an SEO company is beneficial. Having a team of professionals make these changes for you allows you take care of more important matters like running your business. 

Hire one of the best Colorado SEO consultants!

At Denver Media Group, we have SEO experts who can help from keyword research and SEO management, to building a website’s structure, prioritizing content and measuring results. Contact us today to start or improve your SEO strategy!