Small Business Saturday (SBS) is the one day a year that small businesses get an entire day dedicated to them! Small businesses just like any other business around the globe have had an even harder time due to COVID-19. While small businesses have continued to find new ways to sell and promote their products and/or services, on a day dedicated entirely to them, it is important to get the word out. 

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Small businesses are so important to our economy not only because they create over 1.5 million jobs annually, but they employ the largest number of immigrants and minority communities compared to their large corporate counterparts.

 At the same time, small businesses are known for their innovative products and/ or services that complement a broad range of companies and individuals within their own communities. 

For those small businesses getting ready to ramp up their holiday marketing strategies and Small Business Saturday campaigns, here are our top tips from one small business to another. 

Communication is critical

Communication has always been one of the most important factors; however, during a global pandemic, it is imperative that small businesses let any current and potential customers know about hours of operation, COVID-19 restrictions and regulations in place and other important factors! 

Virtual events

With the inability to meet in groups of over 10 persons or more for over six months, large to small businesses have moved to the digital landscape to host their events and webinars to continue to provide their services and products. The same can be done for Small Business Saturday. 

A great example is the fitness industry. A number of gyms and fitness centers have been offering their classes online versus losing memberships over the past six months. This helps to continue to provide their customers with the same instructions and services all from the comfort of their own home and personal spaces. 

A virtual event can be promoted on social media platforms, Google My Business accounts and even on a website! No matter the event, just make sure it is worthy of the small business saturday campaign! 

Hone in on social media marketing 

As a leading internet marketing company Denver, Denver Media Group suggests that all small businesses hone in on their social media marketing efforts now and after Small Business Saturday because social media is a place that allows for small businesses to compete with their competitors and larger companies as well! 

Our internet marketing company Denver suggests that small businesses do the following: 

• Get social media profiles unified

• Release statements and sales on Google My Business 

• Create a custom campaign on social media for Small Business Saturday

• Invest in PPC ads or social media ads

• Seek out local, micro influencers for help! 

• Start promotions now! 

Partner with other small businesses

The thing with small businesses is that we all support one another, and with more and more small businesses closing their doors during this pandemic, there is nothing wrong with partnering with other small businesses. It could be as simple as offering a gift basket with other local businesses' products within it, utilizing their products, sharing their content or other notions. No matter the partnership, just support one another! 

Launch new sales, promotions and products and/or services

A Small Business Saturday campaign is the perfect opportunity to release new products and/or services, launch a new sale or even run a promotional campaign. This is all about bringing in more and more customers who can turn into lifelong customers, so with this in mind, what are some promotions that any customer would appreciate? 

What about your existing customers? Would they love a promotion? More than likely the answer is yes and with the holiday season approaching, this is how to keep those loyal, existing customers coming back! 

Start Small Business Saturday campaign now! 

Our internet marketing company Denver suggests that companies start their campaigns now! There is no more time that can be wasted! Get your ideas in place and execute them before you know it will be the end of November!