What are the factors that underlie the success of a mobile app? Why are other apps in specific industries outperforming when their products are the same? This is due to the business plan and the ability to rein in the strategy from beginning to ongoing execution. 

Determine business goals 

The very first step in the planning process is to define any and all business goals. What does your business need to address or tackle to ensure success once launched? Is it an app that helps retail stores keep track of their inventory? What about the auction industry? Is this a gaming app? 

It is important to make sure that all goals are specific and measurable throughout the entire process. A goal can be as simple as hitting a deadline or hitting X profit margin by X date. This provides an action plan that can continue to built upon as the business continues to grow. 

Unique value proposition

There are millions of apps out there, to be exact, 218 billion apps were downloaded in 2020 alone, which is tough competition in any industry. 

Knowing your customers first will help you provide them an app that they will use.

One way to get insight directly from your customers is by using a survey.

If you’re publishing your mobile app on both the Apple and Google Play stores and making some features paid, you need to ask people what they’ll be willing to pay for, or are they willing to pay for the app outright? This may depend on the given nature of the app.

Be sure to ask potential customers about the difficulties and problems they face when using similar apps. The app might lose the data because of the lack of synchronization when you reinstall it on another device or have major glitches. Bugs and difficulties like that will be of crucial importance.

Even with niche markets, it is important to understand the needs that consumers are searching for. Yes, there could be hundreds of other apps in your industry, but what would make yours stand out? Listen, test, and listen more. 

Decide on the platform 

There are native apps, web-based apps, and hybrid apps out there for businesses to decide between. 

The platform that you choose will depend on your target audience and the plan to monetize the app! If you plan on users needing to pay to download the app, research shows that Apple users are more willing to purchase apps versus Android users. 

This is because the Apple store has more apps that require downloads versus the Google Play store. 

If they are willing to pay for the app, this proves that there is an immediate need and users can be more engaged with it longer. Research shows that most users abandon apps after the seven-day mark due to several reasons, but engagement is one of the biggest. 

With this in mind, make sure to consult with a mobile app development Colorado team to ensure that your app is being developed on the right store. 

User experience design 

A strategic and awesome business model and plan that is well-thought-out with deadlines and goals in place can still falter without the right design. The quality of the design is just as important as everything else because it affects the perceptions, interactions, and brand of the business. 

User experience design is the behind-the-scenes design process to ensure that the app loads, provides consistency and is accessible all while providing the best experience! 

13 percent of all customers who have a negative experience with a brand will tell around 15 other consumers about their experience and only 72 percent will tell six other consumers about their positive experiences. 

Which means that design and development is the main consideration during the business planning and development process of the app. With digital experience ingrained in our day-to-day practices, consumers have high expectations of businesses. 

Have the right team on board

It’s just as important to hire the right mobile app development Colorado team as it is to successfully understand and execute the development of the app. This is because the team who helps your company to launch is the one who will be working on the design, development, app search optimization, and other marketing efforts. 

Hire us to ensure that your company has the best mobile app and marketing in the Denver area!