Just because you have a website for your company does not mean it will automatically get the traffic you desire. You need to be using the correct digital marketing strategies to drive the traffic you wish for to your site. 

Many companies are using a digital marketing strategy to drive organic traffic to their websites known as SEO, also referred to as search engine optimization. This strategy consists of improving a website or content ranking on search engines. According to Search Engine Journal, 49 percent of marketers report that organic search has the best ROI of any marketing channel. 

If SEO is something you want your company to start using, then you have two options: doing it yourself or hiring a Colorado SEO agency. Although learning SEO is a great skill that anyone can understand, there are several times when getting the help of a professional is better. Here are the three times you should hire an SEO professional.

You notice that your website’s organic traffic is decreasing. 

Organic traffic is the visitors that your website gets from search engines. Most companies want to have a steady stream of organic traffic to their website to increase the likelihood of people landing on their site and eventually making a sale. 

If you noticed in your recent reports that your organic traffic is dropping, then you should hire an SEO company to find the problem. They have years of experience pinpointing causes for loss of  organic traffic. 

Some common reasons why your organic traffic might be dropping include:

• Algorithm changes

• Technical changes your team has made

• Lost website links

• Forgetting about technical SEO

Your website is getting redesigned or migrated. 

Is your website looking outdated and operating really slow? Then it is time to give it a redesign. Having a website that makes a good first impression increases the likelihood of website visitors doing business with you. For example, 38 percent of website visitors say they do not interact with a website if the layout is unattractive.

So if you are upgrading your website, then you should add getting a consultation from an SEO expert to your to-do list as well. If not done properly, your site could lose both traffic and sales. A Colorado SEO agency will ensure your site does not lose but gains more traffic over time. 

You no longer have time to manage your company’s SEO.

Running a company’s digital marketing is a full-time job. From creating engaging content to overseeing your company’s SEO, there is a lot on your plate. If you find yourself not having the time to oversee your company’s SEO regularly, then you should hire the help of an SEO agency. They can manage your existing SEO strategy or even improve it according to your goals and recent SEO trends. 

Get the help of the best Colorado SEO agency!

Whether you are looking for SEO advice or someone to handle your company’s SEO, let Denver Media Group help. Our SEO experts provide companies with the ability to customize both search engine optimization (SEO) and search engine marketing (SEM) services to meet their goals and objectives. Contact us today to learn more about our SEO services.