There is a reason why many of the social media platforms right now are looking like TikTok. TikTok is one of the most popular social media platforms of 2022. It has over one billion active users around the world, and it’s predicted to reach 1.8 billion by the end of the year. This social media platform is only going to grow. 

The average TikTok user in the United States spends 45.8 minutes per day on the app. With so many people spending that much time on the platform, many brands are expanding their digital presence on the app. 

The tricky part for many businesses is creating content that keeps people engaged and gives them the results they want. Our social media marketing Denver team has put together this guide to help you create an effective TikTok content strategy. 

What is TikTok Marketing?

Before you start creating content, you first need to understand what TikTok marketing is. This kind of marketing uses TikTok to promote your brand, product or services. Like other social media platforms, TikTok marketing consists of creating content, advertising and using influencer marketing. 

Social media marketing Denver experts suggest using TikTok marketing to increase your brand awareness, build an engaging community and sell products and services. Brands are also jumping on TikTok for its high engagement rates. Influencer Marketing Hub reports that brands on TikTok receive engagement rates ranging from 3% to 9% depending on their following. If you want your business to achieve this level of success, TikTok recommends using the Flicker, Flash and Flare model. 

Flicker content

Flicker content is all about staying relevant and on your followers' minds. This strategy consists of participating in the current TikTok trends. These trends typically consist of trending music, audio, challenges, hashtags and memes. Not only will your brand stay relevant by doing these trends but it will also attract new followers. A good way to find new and current trends is by scrolling through your For You page. 

A good example of flicker content on TikTok comes from Duolingo. In this video, Duolingo is using a trending song by Taylor Swift to showcase what it is like using Google translate instead of learning the language. The video was an instant success and it accumulated a total of 27.8 million views with 5.6 million likes and 101 thousand comments. 

Flash content 

Flash content is pre-planned content that is unique to your brand. This kind of content should be what defines your brand’s presence on TikTok. A convenient aspect of flash content is that it can be planned out, productive and rolled out on a set schedule. The goal of this kind of content is to bring your brand to life in an entertaining way. 

An example of flash content is this video by Rare Beauty. They regularly create tutorial videos on how to achieve current makeup trends using their products. These videos provide educational value, inform users about products and stay relevant to trends. 

Flare content

The last piece of the TikTok formula is Flare content. This kind of content consists of creating content that accompanies a larger campaign. It includes creating high-production videos, using branded hashtags, challenges or effects. Brands typically use this strategy a few times a year to launch a new product or big social media campaigns. 

Let a social media marketing Denver agency answer all your social media questions!

Our social media experts can answer any questions you have about social media, like what kind of content you should be creating for TikTok. We take it one step further by helping you create content and manage all your social media accounts. Contact us today to learn about our social media management services.