The social media platform that has quickly taken over millions of people's phones around the world is TikTok. It has become so popular that in 2021 TikTok was named the most visited website on the Internet. Yes, even more popular than Google itself. 

It currently has one billion active users. So right now is the perfect time for businesses to jump on the TikTok bandwagon to reach a new audience, build relationships and more. Not sure how you should be using TikTok for your business? The social media marketing Denver team at Denver Media Group has created this helpful TikTok guide for you.

What is TikTok?

TikTok is a video app that allows its users to create, edit and share short-formed video content. The size of these videos ranges from anywhere as short as five to 120 seconds long. TikTok’s mission is to inspire creativity and bring joy. 

Why should businesses be using TikTok?

As a business owner, you are probably wondering, how can an app that does dancing trends benefit my company? The reality is, a lot! Social media marketing Denver experts believe using TikTok in your social media strategy is extremely beneficial because it is an unsaturated platform and expands your reach.

Lots of businesses are already using the most popular social media platforms like Facebook and Instagram. So what better way to stand out than using TikTok, which is currently an unsaturated platform. Plus, depending on your industry, you can gain lots of user-generated content from your followers.

If you want to increase your business's brand awareness and reach new people, then use TikTok. This social media platform's algorithm pushes your videos directly to your target audience no matter how big your account's following is. Making it easier to reach more people and increase your company's social media engagement.

How to use TikTok

Step number one

Determine what kind of video you are going to create. You want to experiment with the different kinds of videos that your target audience best likes to see. Some video ideas to try to include are: humor, education, trending, influencers and local trends. 

Step two

Open the app and either begin to shoot video directly by hitting the record button or upload an existing video. Once you have all the video clips you want, you have the option to sync those clips with sound or manually trim those clips. 

Step three

The third step is to preview the video. During this step, you can add any sounds if you have not done so already. Also, you can add any text, stickers, effects, captions or audio voice over. 

Step four

Once you have your video looking like you want to, it is time to hit upload. Before you upload make sure you add a caption, relevant hashtags and even a location so your video will make its way on to correct people’s FYP. 

Hire one of the best social media marketing Denver agencies!

Let the Denver Media Group social media experts handle your company’s social media. Our team can help from creating social media content to managing social media accounts. Contact us to learn more about our social media management services.