Do you want to reach customers who are actively looking for your products or services? Then you should be using pay-per-click advertising. These kinds of ads can be placed on search engine results pages where users are actively searching. 

PPC ads can help companies generate qualified leads and raise brand awareness. According to a report, 65% of customers click on PPC ads. You can create these ads on your own or hire the help of a PPC marketing Denver company. Whatever you decide to do, here are some steps to create an effective PPC ad. 

How to create an effective PPC ad

Use effective keywords

Keywords are an essential part of any PPC ad. Advertisers choose keywords to bid on, and then these keywords help your advertisement show up on search engine results on pages when your products or services. 

However, you want to be mindful of the keywords you are using. Here are some general tips about choosing keywords for your PPC ads:

• Do keyword research

• Check out what your competitors are using

• Aim for long-tail keywords

• Target branded keywords

• Use your competitors’ keywords

• Optimize for voice search

Create a landing page

After you have found your keywords, it is time to create your landing page. This page is a standalone web page used for marketing and advertising campaigns. The goal of a landing page is to get people to take action, where that is, to buy a product or service. 

A PPC marketing Denver agency recommends using a landing page rather than a homepage. A landing page will direct people to take the next action rather than having them guess what they are supposed to do. Plus, it makes tracking analytics easier. Some elements you should include when creating a successful landing page are:

1. Contextual images

2. A headline and sub-headline

3. A call-to-action

4. An outline of features and benefits

5. Testimonials and social proof

Set a budget

The next step is figuring out your budget. Remember that you will have to pay a fee for every click that your website receives. The good thing is that you can set a limited budget, so you do not have to overspend. You can set a budget by using previous data. If you have no prior data, then experts recommend you start with a small budget of $25 to test the waters. 

Conduct a PPC analysis 

The final and most important is tracking and analyzing your ads. You should be tracking how your ads performed to make the most informed decisions about improving the ads. Some of the five key metrics for your PPC analysis are wasted spend, quality score, impression share, clickthrough rate (CTR) and ad text optimization. These metrics can help you optimize your campaign to drive more value for your business. 

Hire one of the best PPC marketing Denver companies!

At Denver Media Group, we provide some of the best PPC marketing services in Denver! Our experienced team creates the PPC marketing ad along with managing the advertisement for the duration. Contact us today to get started!