A digital marketing strategy that every company uses is social media marketing. The reason why using social media to promote your business is so successful is because it allows you to connect directly with your audience. 

It helps build an authentic relationship with your followers. You need engaging content and a killer Instagram bio to build your follower list. Here is why our social media marketing Denver team suggests you should not overlook your Instagram bio.

Why is your Instagram bio so important?

The term Instagram bio refers to the short description on the top of every Instagram account. Instagram users have 150 characters to describe themselves in their bio. This section of the Instagram page is prime real estate to showcase what your business offers. 

Companies should take the time to write the perfect Instagram bio because it is the first impression an Instagram user will get of the company. It only takes a person seven seconds to form a solid impression about you, and that impression can be made quicker online. 

Your business’s Instagram bio should introduce your brand, help your audience understand who you are and help them take the next action. When writing your social media style guide, you should outline what your Instagram bio should highlight. 

How to write an Instagram bio

You only have 150 characters to write the perfect bio. It can be difficult to summarize your whole brand in roughly the length of a tweet. No worries, our social media marketing Denver team wants to share some of our strategy and creativity. Here are some must-haves you should include in your bio:

• Make it clear what your business does

• Show some personality 

• Use keywords to reach your target audience

• Add a link to your website

• Provide additional contact information 

Businesses with excellent Instagram bios

Need an example of a good Instagram bio? Our social media marketing Denver team has gathered some Instagram bio inspiration from brands who know how to showcase their personality in 150 characters. 

Girlfriend Collective

Sometimes less is better. That is exactly what this active sports brand has done with its bio. Girlfriend collective is a sustainable active sports brand that comes in a range of sizes. They highlighted important keywords for people searching for their brand and incorporated their inclusivity. 

KFC

Sometimes playing with your company’s existing slogan is the way to go. That is what this fast food chain has done with its Instagram bio. It keeps its branding consistent. It also provides a hashtag that people can use to showcase their enjoyment of the food.

Later

This social media scheduling platform knows a thing or two about Instagram bios. It provides users with a summary of all its product services, certifications and a call-to-action. It does a good job at also including keywords to ensure they show up on Instagram searches. 

Let our social media marketing Denver team craft the perfect Instagram bio for you!

At Denver Media Group, our social media experts can help you write an Instagram bio that will get people to follow and buy your product or service. Plus, we can also help manage your business’s social media accounts, from Facebook to Instagram and anything else you need. Contact us to learn more about our social media management service.