A popular and powerful social media platform that should not be overlooked is Pinterest. This social media platform allows users to share and collect images while also discovering new interests. Many people around the world use it for inspiration. As of February 2022, there are 431 million monthly active Pinterest users worldwide, with about 86 million in the United States. 

One of the common reasons why brands use this social media platform is to increase visibility. Whether your business is already using Pinterest or looking into starting an account, our Denver marketing and media services team wants to share how to use Pinterest to increase your brand’s visibility. 

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Figure out your target audience on Pinterest

Just like any social media platform, you need to know who your audience is and why they are using Pinterest. Some of the common reasons why people use Pinterest are to gather recipes, find inspiration for new ideas, DIY projects or for educational purposes.

The largest number of Pinterest users are female,  with 76.7% of users being women and 15.3% being men. People who are 50-64 years old make up 38% of Pinterest users, the platform’s largest age group. Following this age group are people who are 30-49 years old at 34% and 18-29 years old with 32%. 

Create engaging content 

Pinterest is a visual social media platform, so naturally. your posts should be very visual.  Visual content is preferred and searched for by 85% of users. Some examples of good graphic designs and images include articles, Instagram posts and infographics. Just be sure to link these posts back to your Instagram or website. 

Aside from creating posts, you should also be making boards. Pinterest boards are collections where users can save specific pins. You can create different boards for specific things. For example, if you are a jewelry store, you can create boards for:

• Engagement rings

• Necklaces

• Bracelets 

• Birthstones

• Mother’s Day gifts

• Holiday gift guides

Optimizing your post for search

Pinterest is considered a visual search engine. What this means is people are typing in keywords or phrases in the search bar and getting photo and visual results. You want your target audience to find your posts and click on them. 

You can increase the visibility of your posts by optimizing your posts for search. Denver marketing media services experts suggest you use keywords and hashtags on the description of your boards and pins. There is even a feature called Rich Pins which helps create organic posts that automatically sync information into your pins. 

Sharing at the right time

Aside from creating engaging posts and optimizing your posts, you should also post at the right time. Posting at the correct times can increase the likelihood that your posts will get seen. One way to pick a time is by looking at your Pinterest analytics. If your account is new, consider posting during the most popular times. The best days to post are Tuesdays, Thursdays and Fridays. The best times on these days are  6 p.m., 8 p.m. and 12 p.m. 

Are you looking for Denver marketing and media services?

Hire Denver Media Group! Our team of social media marketing professionals can help create a social media strategy that fits your company’s overall goals and objectives. Plus, we handle everything from creating content to managing social media accounts. Contact us today to learn more.