Using Pinterest For Visibility
2018 June 01
If you run a business who markets or wants to market on Pinterest, then you are no stranger to the term visibility. You need to get your message on pin boards, and your pictures and messages across to both your existing audience and new audiences.
Fortunately, there are some things that you can incorporate in your Pinterest marketing to get your target audiences on your side. Not only that, but you can also get your audience active on your Pinterest boards, ultimately sharing your stuff with others.
Figure Out Who Uses Pinterest First, Before You Begin
There are tens of millions of Pinterest users that are active every day, both on the website and in the mobile app.
For instance, if you are a restaurant or interior design firm or bakery, your audience may be hanging out on Pinterest, looking for different recipes, design ideas for their garages, and so on.
If you can find competitors on Pinterest, it is a good sign, because it tells you that there are people from your target audience there.
If your competitors aren’t already on Pinterest, you will have to do more of your own research in order to find out if your time spent on Pinterest is worth it.
Once you are on Pinterest with a business account, you can also start with seeing a distinct picture of who your audience is with Pinterest Analytics. You will be able to see who you are connecting with by simply going to the Analytics tab on Pinterest and selecting the option “Audience.”
Reach Out To Your Audience’s Preferences
This is the most important part of what you must do to gain visibility and traction with your target audience on Pinterest. Look for things that interest your audience and the things that they share the most and then tailor the content you create to include those things of interest.
If you are already active and posting, use Pinterest Analytics to see which of your pins and boards are doing incredibly well thus far and improve on that. You will see the top pins and boards for the past month divided into days when you see your profile. You’ll see the impressions you made, clicks you got, and how many times your individual posts/pins were repinned by other users.
This shows the kind of content that will attract and engage your target audience. In the Audience tab on your Analytics, you can see the interest by the amount of shares of pins and the common interests that are shared by your audience.
Using Analytics, you will also be able to see when your content is engaged with most. Using this data, you can plan on the best times for you to post out new content.
The next thing to do, logically, is to create content that keeps those interests in mind.
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Posted In: Social Media and Digital Marketing