What to expect once hiring an SEO agency
As a company, you might have noticed that your website is not even ranking on the first five pages, and because of this, it is time to call in the experts. The process of finding the best SEO Expert Denver can be a challenging process due to each company having their own strategies and maybe you just did not mesh well with it.
Not all SEO companies provide the same strategies either. There are companies out there who mainly focus on paid or organic while others are still stuck in 2010 SEO. Our SEO Expert Denver is different than others on the market. This is because our company offers on-page and off-page while providing the best prices in the area.
As a company, the decision in investing in SEO and digital marketing efforts should be a priority. Any C-Suite Executives or decision-makers should understand to bring in the right organic and paid traffic, a company has to implement SEO strategies.
It is a competitive world on the SERP for any search engine, and because of this, this is what your company should expect from an SEO agency.
What do SEO agencies do?
First things first, what the heck does an SEO agency actually do? Yes, they optimize the website, something about keywords and will help with PPC ads, but in a nut-shell what will the company provide?
An SEO company offers search engine optimization services to a company to help them improve their organic visibility online overtime! The process of making changes to the website from a new website design to constant keywords research helps the website rank in search engines, specifically Google over time which will bring more website traffic.
Any SEO agency should treat your website as if it were their own! Is your investment protected? This is critical to understand before signing any paperwork! Often times, an SEO agency provides clients with on-page and off-page strategies. Warning: not ALL SEO agencies will provide a company with on-page and off-page. If an SEO agency promises that you will rank on the first page in less than six months, run. All of our SEO expert Denver clients understand that organic SEO is a marathon not a race. The finish line could seem lightyears away, however, it can take up to one year to rank on the first page of search engines. Now, what questions should you be asking?
Questions to ask
As a company, you have narrowed down the list to a select few SEO agencies, but now is the time to ask those questions. There are 11 questions a company should ask any agency:
How do you measure success?
What are all the services you will provide?
Can you please provide current and past clients?
What experience do you have in our industry?
Do you have experience with local SEO?
Do you outsource? If so, how does that process work?
Do you do backlinking? If so, please explain the process.
What SEO tools or services do you use?
Can you help show an ROI?
These are the top 11 questions that any agency should easily be able to respond to. If there is not a clear understanding, ask again. If a company does not have a clear process, ways to measure, track and analyze progress or experience in your industry, it might be time to cross them off the list.
An SEO audit
A prepared SEO expert Denver will have done an SEO audit of the company’s website. This expert can provide the company with examples and ways that their experts can improve your overall ranking with their services. The perspective expert who would be managing the project should provide you with a clear understanding of keywords to target in regards to any goals or strategies that have previously been spoken about, and along with us, their overall strategies to optimize the website and continue to bring in quality leads.
As a company, a red flag should be if a company does not have a reporting system in place to measure, track and analyze the strategies in place. Ask them what types of reports they will be providing and when the company should be expecting these reports. Also, what their preferred mode of communication is along with technology used.
Some companies, due to compliance and security reasons, cannot use Google Drive features or other common technology. If the SEO agency only uses one type of technology and cannot modify their process, this should also be taken into consideration.
Will they be available to discuss the reports with you via call, email or meeting? Furthermore, will you be able to see their keyword research? A keyword research report should explain the keywords that the SEO agency is targeting due to their overall strategies, and because of this, it is important to see what pages these keywords will be utilized on.
Are they able to run and analyze competitor reports? This can help to provide your company with what your competitor is ranking for and how the agency can target those same opportunities to outrank the competition. This audit will give a company a better understanding of the strategies being utilized and how ranking is improving overtime.
At Denver Media Group, all SEO and digital marketing clients are providing with monthly and quarterly reporting that shows their overall progress and explains DMG’s overall strategy. Need a weekly report? Just ask, we got your back. Our SEO expert Denver can provide a company with these reports with other metrics that have been requested. For more information on our process or for a free consultant, give us a call today.
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Posted In: SEO and Search Marketing