Can an old blog learn new SEO tricks?
2020 September 04
The old saying, “you can’t teach a dog new trick” can be implemented into many facets of life from bad habits that don’t seem to ever go away to an old website and blog! But, the thing is, can an old blog learn new tricks? It sure can!
There are a couple of different ways that an old blog can learn new tricks and our Colorado SEO company asked our Denver Search Engine Optimization experts how a company can teach a new blog new tricks!
Evergreen content is content that never goes out of style in your industry. These types of blogs are common FAQs or trending topics that you can update with each passing year! A great example of this in our industry is “What is SEO?” This is one of the very first questions that companies are asking themselves when searching for a Denver search engine optimization expert who works with a reputable Colorado SEO company like Denver Media Group!
Think of the customer journey or sales funnel next? Which step would be next for them after their preliminary research. How about “How long does organic SEO take?” From there, keep going down the journey or sales funnel with those common questions!
Keywords are constantly changing from their wording to the links that are correlated with that keyword. Keywords are the backbone of SEO strategies that are set in place by a Denver search engine optimization expert, but over time, those keywords can slightly change from “Best Asian restaurants” to “Best Asian restaurants in Denver.” The volume and possibly the link correlated with that new version of the keyword can be different!
It is important to update the keywords with the blog. If the keyword is different than before, simply change it to the new one! If there is a new keyword opportunity to capitalize on, do it!
With the new keyword in place, it is important to change the content too! It isn’t enough to change the keyword within the blog and call it a day.
New content can bring new life into that old blog which helps to teach it new tricks! Our SEO experts suggest that all blog posts that are updated should be switched up to 30 percent. This includes, but is not limited to:
- Opening and closing paragraphs
- Internal links
- The body of the blog itself
It is important to change all of these notions because this is what tells Google that this content is new, even if it isn’t brand new! From there, how many times can you take one piece of content and repurpose it? About six times in our opinion, but Gary V says about 64 times!
One of the easiest ways to teach an old blog some new tricks is to share it on social media platforms! Any good digital marketing strategy should have this included in the overall strategy because social media helps to bring qualified website traffic to blogs, landing pages and other critical pages on the website!
You can take key points of the content out and make different social media posts about one that links back to that specific blog so the audience can learn more about that topic!
Change URL structures if need be
Sometimes when we write a blog for the first time or it is an old topic, the URL uses a vital keyword or it just doesn’t make sense anymore! This means that the URL itself should be changed, but this gets a bit complicated with redirects and alerting Google!
One easy way to alert Google of this rather large change is with Google Search Console! This is a way to manually tell Google, “Hey, this page changed and you should check it out!” This does not guarantee ranking or Google will review the page, but gives the blog itself a better chance!
Those are the best ways that our Colorado SEO company has found to teach an old blog new tricks! For more information regarding SEO or Digital Marketing strategies, give our experts a call today!
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