The thing with SEO is that it is never changing as often as companies predict. Even with new blogs for the new year releasing regarding the latest trends in the industry, SEO will always be SEO at its core, no matter what the latest changes and updates in the industry are. With this in mind, Denver Media Group’s SEO expert in Denver wants to shed some light on the latest updates in the industry! 

Roll back on updates 

At the beginning of this month, Google finally fixed a number of its bugs and indexing errors that were causing a website to fluctuate time and time again. With Google fixing it's broad-core bug back in August and September, our Denver SEO company is now seeing an influx in search traffic as well as higher keyword ranking again. Especially on domains who seemingly dropped a bit through the update then rollback, as expected.  Our SEO expert in Denver will continue to monitor domains and will respond accordingly.

Google Page Experience update 

With this in mind, one of the biggest updates released this month was the Google Page Experience update. This update is estimated to be the largest update since Hummingbird or Penguin circa 2013. 

While this update will not fully happen until 2021, this will negatively or positively impact websites that have been holding off on a number of their updates from website design and development to new content. Our experts continuously write blogs and share articles in regards to the updates that will be happening with the Google Page Experience update, but the most surprising part is, these updates have been rolling out for a couple of years now. 

From the overall user experience of the website to the security of consumer’s browsing through your website, the Google Page Experience update enforces a multitude of Core Updates that have been passed within the last four years. Without implementing the various strategies to accommodate the said update, it won’t matter! 

Holiday marketing strategies 

As the holiday season approaches, our Denver SEO company wants all companies, whether e-commerce or not to be considering the holiday season and its irregularity this year. 

 In Q4, B2B will start to increase just as B2C because companies are seeking out solutions and services that can continue to provide a competitive advantage over their local and national competition. With this in mind, how are consumers finding you? 

For e-commerce companies, with Black Friday, Cyber Monday and Small Business Saturday right around the corner, what strategies should you be taking? What about the latest promotions? Are there discounts you can offer based solely on these holidays and easily track them? 

What about the local SEO that should be in place and updates made to the website? All of this affects SEO, sales and website traffic, which means now is the time to start considering all of this since we are past the “90 days till the holidays” deadline. 

This is because consumers are still shopping locally and plan on continuing to shop online and local throughout the holiday season.