Just as keeping up with the latest social media trends for 2023 can keep your social media strategies relevant, the same goes for SEO trends for 2023. SEO is a digital marketing strategy that helps optimize your web pages to rank higher on search engine results pages (SERPs). 

This strategy is still very relevant because 68% of all online experiences start with a search engine. Staying on top of the latest SEO trends will ensure your website’s ranking does not get left behind. As a Colorado search engine optimization company, we have done the hard work and gathered some of the SEO trends we believe we will see in 2023. 

SEO trends for 2023

A.I. created content

A.I. content generators have been around for a while but have recently started to gain popularity. Colorado search engine optimization experts believe that the use of content-writing software will only increase in 2023. These tools can be time savers but only when used properly. You want to make sure the content-writing software is following Google’s guidelines. Some ways that marketers are using the technology are to generate content briefs, create outlines and gather content ideas. 

Optimizing videos for search engines

There is no denying that video content has become a popular form of content. Reports show that  short-form videos rank as the number one way to generate leads and engagement. This has changed the way people search. A new report has found that nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google. This has caused Google to roll out features that help users find the information they are looking for with videos. You should consider optimizing your TikTok and Youtube Shorts for search by using relevant keywords. 

Google’s helpful content update

Last year, Google rolled out its December helpful content update. This update was created to prioritize high-quality content that users will find helpful when they click the links provided on the SERPs. When writing content for your website, you should keep this update in mind to ensure your website ranks high on SERPs. Here is what Google considers helpful:

• Content that is created for humans

• Relevant material for the target audience

• Information from authoritative and experienced creators

Changes to the CTRs

CTR is short for clickthrough rate. Colorado search engine optimization experts believe that changes to SERP positions will have an effect on CTRs. One way this is already happening is through Google’s instant answers feature, which will give you the response to what you are looking for without having to click on the site. That change will keep users on Google rather than directing them to other sites. For users, it means they get results faster without having to do too many clicks. However, for companies, this means fewer users will actually click on their sites. Experts predict that this trend will continue into 2023, and companies should try to use Google’s business tools to increase the likelihood of clicks and Google prioritizing their content. 

Let a Colorado search engine optimization company help you start using these trends!

If you want to start an SEO strategy for your business or improve upon your existing one, hire Denver Media Group. Our company can help you integrate these SEO trends to fit your company’s goals. Contact us today to learn more about our SEO services.