Short-form video content is a social media marketing trend that social media marketing services in Denver continue to see increase in popularity. This kind of content is helping to capture the attention of many social media users. TikTok - one of the top short-form video platforms - has one billion active users across 154 countries. 

Many social media platforms like Instagram and YouTube have already started to adapt their social media platforms to fit users' needs. To compete with TikTok, Instagram created Reels and YouTube made YouTube Shorts. Although YouTube Shorts do not get talked about enough, it is a powerful social media tool. Our social media marketing services in Denver team has created this breakdown of why you should consider using YouTube Shorts in your social media strategy.

What are YouTube Shorts?

YouTube Shorts is a YouTube feature that allows users to share short-form videos up to 60 seconds long. Just like other social media platforms, it will enable users to create videos through the application. Users can record, edit and add music to their footage. Once the video is uploaded, people can like, dislike, comment, share and subscribe to your channel. 

Why should you use YouTube Shorts?

There are a few benefits of using YouTube Shorts in your existing social media strategy. For example, it can help you reach a brand-new audience and grow your current YouTube channel. YouTube will push your content in front of a new audience that you may not usually target. 

Who is on YouTube Shorts?

When deciding if YouTube Shorts is right for your company, look at who uses it. The latest data shows the largest age group on YouTube is 18-24-year-olds, who make up 34.62% of all YouTube users. In that age group, 52.6% are women, and 47.7% are men. The second largest age group of YouTube users is 25 to 34-year-olds, with 33.41%. 

YouTube Shorts vs. TikTok

Both TikTok and YouTube Shorts allow users to share short-form video content. However, there are some differences when it comes to these two popular platforms. For one, YouTube only allows Shorts to be 60 seconds long. Whereas TikTok allows for three minutes. 

As for accessibility features, TikTok allows users to add closed captions to their videos. YouTube shorts does not have this feature yet. Another difference is Youtube has a more extensive library of audio because it has access to music from major labels like Sony Music, Universal Music Group and Warner Music Group. 

How to create YouTube Shorts for your business 

The best way to find out if YouTube Shorts is a good place for your business is by trying it. Here is how you can get started. 

1. Download the YouTube app

2. Tap the + button to create a Short

3. Record your video or upload an existing video

4. Choose your audio

5. Edit your video by adding effects or text 

6. Add a title or description

7. Upload your video and share 

Do you need help with your company’s social media? Hire the best social media management company. 

At Denver Media Group, we offer social media management services, so you can focus on running your business while we take care of social media to scale your organization globally. Contact us today to learn more.