Content marketing is the foundation of any digital marketing strategy. This kind of strategy is what attracts people to your site and eventually converts them into customers. Emails are a popular form of content marketing used by businesses big and small. 

As of 2019, an estimated 293.6 billion emails are sent out each day. How do you make your company's email stand out with so many emails being sent to your customers' inboxes every day? You need two things: attention-grabbing subject lines and the right timing.

To help you pick out the perfect time to send out your email campaigns, check out this guide our email marketing agency Denver experts have created.

The importance of email marketing

Thanks to technology, there are many more ways to reach your audience. Email marketing, however, continues to be a reliable and robust choice for marketers. The reason is that email marketing is an excellent return for your investments. For every $1 you invest in email marketing, you get an ROI of $42.

Aside from saving you money, email marketing also helps to raise brand awareness, gives you measurable results, and keeps you connected with your audience. You can accomplish this through different email marketing campaigns like: 

• Welcome emails

• Re-engagement emails

• Customer service emails

• Discounts/ offers emails 

• Birthday emails

• Product launches

• Newsletters 

The best and worst times to send out an email marketing campaign

Once you have written out the content for your emails, it is time to plan your email campaign. You need to figure out which day and time you should send your company’s emails. 

Picking the correct time to send your emails will increase the likelihood of your subscribers opening and interacting with your emails. According to our email marketing Denver agency team, here are the best and worst times to schedule your email marketing campaigns.

The best times to send emails

According to Hubspot, the times with the highest click-to-open rates are:

•  10 a.m. with 21 percent 

• 1 p.m. with 22 percent

• 6 p.m. on weekdays. 

The best day to send an email is Tuesday then, followed by Monday and Wednesday. This data is from those individuals who start and end their day checking their emails. In your inbox, you might notice that your favorite brands also follow this pattern.

The worst times to send emails

As for days to avoid sending out your emails, marketers suggest Saturdays and Sundays. During the weekend, people are not actively checking their emails as often. However, it is still important to also check your email analytics to ensure these days are not when your audience is most active. 

Hire the best email marketing Denver agency! 

If you need help planning and managing your email marketing campaigns, hire Denver Media Group. Our digital marketers help businesses develop email marketing strategies that can increase website traffic and help reach sales goals. Contact us to learn more.