One thing that people always bring on trips is their phones. They use them to take pictures, post on social media and read their endless emails. So if you want to stay connected with your customers then email marketing is the way to do it. 

According to a report, 72 percent of customers prefer email as their main channel for business communication. Sending email campaigns even through the summer can help increase your brand awareness and generate leads. Do you need some creative summer email marketing ideas?

Check out these ideas our email marketing agency Denver team has rounded up for you to use this summer. 

Email marketing 101 

Email marketing is a marketing channel that uses emails to promote a business’ products and services. No matter what new digital marketing trends pop up, email marketing continues to be a favorite of many. Many marketers love email marketing because it helps with lead generation, brand awareness, building relationships and keeping customers engaged. 

The secret to achieving all those benefits is creating a successful email marketing strategy. Here are three things that every email marketer needs: 

Plan out your email marketing

The first thing you should do when creating an email marketing campaign is plan it. Creating a solid plan helps you reduce the risk of errors. Start planning your next email marketing campaign by defining your audience, drafting up copy, establishing goals and creating a schedule. 

Create valuable content

Aside from writing a click-worthy subject line, you also need to write valuable content. Whether it is a newsletter or product release, you want to make sure your audience gets what they need and have a clear call-to-action. 

Pick the best times

The great thing about email marketing is that once you have created your content you can just schedule it. All you have to do is find the best times to send out your emails. According to Sendinblue, some good times to send out emails include 10 a.m. and between 3 p.m. to 4 p.m.

Summer email marketing ideas

Create a contest 

If it is your goal to increase your website traffic and social media following this summer, then consider holding a contest. The summer is a good time to hold a contest because it is a slow period, and you can do fun-themed contests. 

Contests are a fun way to collect emails and increase your social media followers. Also, reports say that an email contest can boost conversion rates by more than 700 percent. Some different types of contests our email marketing agency Denver experts recommend include:

• Sweepstakes

• Photo contests 

• Caption contests

• Video contests

• Text contests 

• Vote contests

Summer news and tips

Email marketing provides you the opportunity to become an industry expert through the use of newsletters. You can write informative blogs that you can send to your subscribers that can help them along the way during summer. According to the Content Marketing Institute, 31 percent of B2B marketers believe email newsletters are one of the best ways to nurture leads. 

For example, if you are a chiropractor, you can send your subscribers these blogs:

• How to stay hydrated during the summer

• Pool safety tips

• What to do if you fall off your bike

Hire the best email marketing agency Denver team!

Do you need help creating or managing your email marketing campaigns? Denver Media Group has experts that can lend you a helping hand. We can help with everything related to emails from developing the perfect subject line to drip campaigns. Contact us to learn more.