Email marketing has many benefits, like building relationships, generating leads and increasing your company’s ROI. A report found that for every $1 spent on email marketing, marketers make $42. The first step to achieving this goal is creating an effective email marketing strategy. 

You can measure the effectiveness of your campaigns by looking at the email click-through rate (CTR) stats. Check out this guide our Denver email marketing team created to learn all about click-through rates and some tips for increasing those conversions. 

Email click-through rates

The first step to improving your click-through rate is learning exactly what a click-through rate actually is. A click-through rate is a measurement used to see how many people clicked on a hyperlink, call-to-action or image of an email. 

You can calculate the email click-through rate by taking the number of people that have clicked on the email campaign and dividing it by the number of emails you have sent. You can then multiply that number by 100 to show the percentage. 

What is a good click-through rate?

Once you have calculated a click-through rate, you need to figure out if that number is good or not. If your email has a high click-through rate, then that is a good sign. Our Denver email marketing team believes that email campaigns with low click-through rates have lots of room for improvement. A good click-through rate is 2-5%, but it also depends on your industry. 

To measure the performance of your campaigns, you should compare them to previous campaigns. If you do not have any past campaigns, compare the results to industry averages. Most industries have average click-through rates. For example, the average click-through rate of advertising and marketing is 1.8%, and it is 2% for restaurants, food and beverage. 

Tips for increasing your email click-through rates

Use click-worthy subject lines

The subject line of your email is the first thing that people see, and it is what will determine if people open your email or not. A good rule of thumb is to make your subject line less than 50 characters, and that includes spaces. Your subject line should also evoke emotions in people to get them to open your email. Test out different emails by using a/b tests to see which one does better. 

Optimize for mobile devices

42% of all email opens come from mobile devices. You should make sure your emails have a responsive design. Your emails should be readable on any mobile device. Good design practice includes using a single column and easy-to-read layouts. 

Hyperlink images

If your email contains images, you should make sure they are hyperlinked. The end goal of your email campaign is to get people to visit your website. Adding hyperlinks to your images can increase the likelihood of people clicking on your website and taking action.

Email segmentation

Email segmentation is an email strategy that consists of dividing your email subscribers into small groups based on certain criteria. This process creates more personalized emails to keep subscribers happy. You can group your email subscribers based on their customers' journeys, behaviors and shopping habits. 

Increase your click-through rate with the best Denver email marketing team!

At Denver Media Group, we have digital marketers who can handle the creation and management of your email marketing campaigns. From developing the perfect subject line to crafting personalized campaigns, we provide the best email marketing services. Contact us to get started today!