Social media marketing has taken the digital world by storm with thousands of companies, personal brands, personal accounts and even troll accounts all grabbing for the attention of others, and in a company’s case, sales and leads from potential customers or current customers. 

Social media marketing strategies typically stay the same throughout the times, but with the implementation of some new strategies, social media platforms are constantly changing from Facebook Stories, IGTV, Instagram Reels, LinkedIn Stories and Live to mention a few of the biggest social media changes. 

For any company, it can be difficult to keep up with everything that is already happening from on-boarding new employees to regular business fires to put out. The thing is that social media marketing continues to be one of the most important digital strategies out there, but only if it is done correctly. 

What is social media management? 

Social media management is the process of creating, publishing, engaging and managing social media marketing strategies set in place by Denver social media management agencies on social media platforms like Facebook, Instagram, Twitter, LinkedIn and other platforms. 

A Denver social media management agency like Denver Media Group can provide the following services for social media management: 

• Competitor analysis and market research

• Creation and management of social media business pages

• Hashtag research 

• Keep branding consistent with other marketing and business strategies

• Create social media images 

• Create relevant content for your target audience based on a 80/20 science

• Engage with customers who comment, share or engage with said content

• Schedule all content through a scheduling platform

This is just one form of the digital marketing strategy that a Denver social media management agency can provide to companies in a range of industries and niches. 

Should I DIY my social media marketing? 

Our experts often get asked, “couldn’t we do this by ourselves?” The answer is yes, you can, but do you have what is needed to successfully handle your own social media marketing? 

A large number of our clients come to our agency because they tried the DIY social media marketing and found after a couple of months that it was almost impossible to handle. On the other hand, these clients find that it isn’t producing the results that they were hoping for. 

These are common occurrences of DIY social media marketing and management. It isn’t enough to simply post a social media post. You need reporting, images, research, constantly updated strategies and even more. The truth is, bad marketing costs more than leads and sales, it can cost a company everything they have.