Instagram continues to be a popular social media platform for most people. The majority of Instagram’s audience is made of Millennials or Gen Z users. If you are trying to reach this target audience, then you want to start using Instagram in your social media strategy. 

Whether you are starting a brand new Instagram account for your startup or looking to improve your existing one, check out this helpful guide our Denver social media management team has created.

Tips for growing your Instagram presence

Optimize your profile

In today's world, social media has become a primary tool for people to search for products or services. Instagram, being one of the most popular platforms, allows users to search for things they need. As a business owner, it is essential to optimize your profile for search. You can do this by including relevant keywords or phrases in your Instagram bio that your target audience may be looking for.

Creating engaging content

Simply posting on Instagram will not cut it. You need to create and share compelling content that prompts people to engage with it. Your content should inspire, entertain or educate your audience and encourage them to save, like or share your posts.

Use hashtags

To increase your audience reach, you should consider using hashtags. These symbols enable your content to appear to specific individuals. Instagram's algorithm will display your content with relevant hashtags to people who have similar interests. Additionally, hashtags can help you monitor the performance of your content.

Run advertising

If you want to build brand awareness and increase web traffic, Instagram ads can be highly effective. One of the best things about these ads is the variety of formats available, such as photos, carousels, videos and Instagram shopping ads. It's important to note that these ads are cost-per-click (CPC), meaning you'll pay for each click.

Team up with influencers

If you have a particular group of people you want to reach with your product or service, consider working with an influencer. Collaborating with influencers is an effective way to reach your target audience. These influencers have established trust with their followers, making them more likely to rely on their opinions about a product or service.

Build a loyal follower base

In essence, social media is all about fostering social connections. To achieve this, it's important to build a dedicated and engaged following. This audience should be actively engaging with your content and spreading the word about it. To accomplish this, you could collaborate with local businesses or offer supplementary aspects of your brand.

Grow your Instagram with our Denver social media management team!

Are you struggling to keep up with managing your social media presence? Let Denver Media Group take that burden off your shoulders. Our expert social media management solutions allow you to concentrate on running your business while we handle your social media efforts to expand your organization's reach worldwide. Contact us today to learn more!